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  1. #1
    SitePoint Member
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    I hope the title did not put anybody off, but they are the essential of my thought about the issues of web promotion.

    First of all, what I am focusing on here is Search Engine (SE) promotion, not all the other aspects of web promotion that belongs in the hands of the website owners.

    SE promotion is becoming so competitive that you need a lot of skills and a lot (and I say it again) a LOT of time t be successful. Unless you are one of the 5% who are a professional SE promoter (this number is a guess) the aim of your website is most likely more specific than just getting traffic. Weather it is selling a product or service or just selling ad space by getting people to explore your unique content, does not matter, the point is that your time is most valuable in doing the specific task(s) that are the core competences of your (web) business.

    So, what I am basically saying is that if you are serious in commercializing your web activities you should hire a SE promotion specialist to do your SE activities, because he will do it more efficiently that you, which again will free up your time for focusing on your core competencies.

    Do you agree? Or do you just think I have strange thought?


    jonpall

    ------------------
    Web Promotion Advice http://www.webpromotionadvice.com/

  2. #2
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    I agree, sorta. Interesting title you used!

    Search engine promotion is not worth the effort many new-to-promotion website owners put into it. I simply recommend doing this:

    1. Create your meta tags, carefully

    2. Submit your site manually to the major search engines, taking special care when doing Yahoo! (can be an instant 150/day if you have a popular subject and get listed)

    3. If you have any type of free service, submit to TheFreeSite.com (can be an instant 50-100/day in the beginning, then 25-50/day)

    4. Focus on other forms of promotion. For example, today, I have visited and responded to posts in 5 forums. Every post has a signature, good promotion, and it builds your reputation.

    ------------------
    Dan (webmaster@webdevportal.com)
    http://www.webdevportal.com -
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  3. #3
    Matt Mickiewicz
    SitePoint Community Guest
    I agree with you jonpall 100%. Unless you are doing search engine optimization as a full-time job, you're better of investing a few thousand bucks and delegating the task to someone who knows what they are doing. This is especially true if you are targeting a large number of keywords, and if you have a lot of competition at the search engines.

    Instead of doing SE Optimization yourself, spend your time on things that you are good at. One of the secrets of sucess is knowing your strengths and weaknesses and finding people and companies to help you out in your weak areas.

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    Matt Mickiewicz - Co-Founder/Administrator
    http://www.SitePoint.com - Resources to Build and Grow Your Site!
    matt@sitepoint.com

  4. #4
    SitePoint Wizard TWTCommish's Avatar
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    Well, seeing as how many of us run what would be called a "small business", I think doing our own promoting is basically the only way to go. It would definetly make more sense to fork over a thousand bucks to someone else to do the job - but how many of us can afford to take the chance?



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    Chris Bowyer chris@mycoding.com
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  5. #5
    SitePoint Enthusiast
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    Hi,

    I think that driving traffic to a site is a good thing.
    But before anything you should make sure that the sale ratio of your site is good.
    Let's take an example:
    If per day you have 30 visitor and sell at least one article, i consider it's a really good ratio.
    On the other hand if you have 300 visitors and sell 5 articles...it sound to me that there is a problem.

    There is no doubt in my mind that in the first case the message is certainly well written, make people confortable and push them to buy.
    In the second case, there is a lot of traffic, but a sale ratio is not so good.

    Of course you will say: "yes, but the second site is selling more". Yes I agree, but how much could they sell with their 500 visitor/day and a well written and attractive web site?

    That make me think about direct marketing.
    Before to publish an advertsissment in a "big" magazine, they test their advertissment on small newspaper.
    The amazing thing is that the ratio stay the same.
    If on 100 people they have 1,2% of return, it will be approximatively the same ratio when the Ad will be seen by millions of people!
    So definitively i believe that instead of focusing on driving visitors to a site, we should before make sure that our site is a good "sale person".

    Perhaps that i'm a little bit off topic since everyboy was talking about search engine as marketing technique...but since the web is still new to me it sounded normal to talk about what i know and what i think is missing on 95% of the site we can find on internet.

    Damien

  6. #6
    Idea Developer
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    some of us dont have that large of a budget
    Professional PHP programing / Hosting
    aim: downtoi3iz icq: 74637813


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