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  1. #1
    SitePoint Zealot Garry Lacey's Avatar
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    I`ve been reading quite a bit about this recently and I have to say I have come away with some sad findings. I`d love to know what other peoples opinions of promotion are but here are some conclusions I have come to.

    If you`ve created a site that has no content problems and you feel its got enough to offer to drive high traffic to it then it seems the following options are open.

    1. Throw money at it. Then throw some more. Buy advertising space on popular high traffic sites.

    Drawback : Money is not easy to wave goodbye too! And if your just starting out then you have no sure ideas about how much to invest and what the return will be.

    2. Write as many sites as you can trying to gain link backs to your site, perhaps by offering a link to theirs in the first place.

    Drawback : This is a tough one as potentially you need many sites linking to you and in the beginning there is little incentive for a successful site to link to you when they know the return hits are not going to be much.

    3. Join a link exchange scheme. Great idea in that you get your site seen on other sites without contacting them first. Anyway taking part in the scheme will become a potential outlet for your banner!

    Drawback : The ratio is usually low, supplemented by a lot of poor banners that the linkexchange service pushes to make money themselves. Also people taking part in these schemes usually have very low traffic sites to begin with. finally you can`t target where you ads are going.

    4. Search engines. Getting your site listed in them brings free traffic to your site for no costs at all. It would seem that concentrating on a few of the bigger engines such as google is all you need to do to get a good level of traffic to your site for little effort.

    Drawbacks : You have to know which engines are the best, you have to know how each of the top engines works to maximise your entry and finally it can take a long time to actually get into an engine. Theres also an issue of how popular your site is in the first place which can really be bad if your site is new. Catch22 in effect.

    5. A very popular way of promoting your site is to get your link scene in community forums such as this one! There are so many places like this now and having a sig with your site link visible and clickable is an acceptable form of advertising. My own experience is that you can drive a lot of traffic to your site through sigs.

    Drawbacks : Its sad to use these kinds of forums as advertising vehicles. Some forums recognise this underhand behavoiur and disable signatures by default, banning any advertising. Its also tough to do relevant on topic posts on a regular basis purely as a way of promoting your site with a signature.

    Well these seem to be the most common ways to promote sites and I`ll be honest and say I don`t think any of them are very easy. If anyone has any information on this topic I`d sure like to hear it.

    These ramblings are just from your average joe, I`m not an industry specialist, its just my view based on what I`ve read so warrants only as one persons opinion. But I thought id try and open up the subject and see what others have to say on it.

    Cheers

    Here comes my sig! lol




    ------------------
    Garry Lacey
    The Creative Resource
    www.sc2.redhotant.com

  2. #2
    SitePoint Zealot BobM's Avatar
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    Hi Garry,

    You forgot about Ezine advertising! Probably more effective than anything you have already mentioned. I'm not just talking about an ad, although they are great to (if you have the money), but rather an article (something that doesn't cost a dime).

    If you can write an article based on your niche (and make it informative) there are tons of publishers with 10,000 - 20,000 - 100,000+ subscribers that are continuously looking for content to be placed in their ezine that would be happy to publish it. The great thing is not only do you build credibility, but at the end of every article you write is a credit paragraph pointing at your website. ==>

    Ps. I am also no expert, just something I have learned along the way.

    ------------------
    Bob Messinger
    Bob@associate-trackers.com
    http://www.associate-trackers.com

    [This message has been edited by BobM (edited July 31, 2000).]

  3. #3
    SitePoint Zealot Garry Lacey's Avatar
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    That`s a very good point!

    And something I have not read about at all on my travels. I often read how webmasters should be getting into mailing lists to advertise. Of course I know mail lists are a great way of spam<snip> i mean promoting things I hadn`t considered the idea of a person looking to promote their site by going to write articles for an already succsful site with a nice link back.

    Ok now all we need is some bright spark to take the hard work out of this and make up a list of successful sites in all genres which seek articles and pay with a nice link back to the authors site at the end of the article.

    I guess this carries right over into websites too! Damn, didnt think of that angle at all!



    ------------------
    Garry Lacey
    The Creative Resource
    www.sc2.redhotant.com

  4. #4
    SitePoint Enthusiast Cold Steel's Avatar
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    Sad thing is, not many newsletters I know of cater to an audience like mine. Mostly Asians. (Hey if anyone can come up with some, I'd be extremely grateful. =)

    Already doing the banner exchange thing.

    Trying the search engine thing.

    And unfortunately, I don't have too much money to throw at advertising.

    Just my .02 cents.


    ------------------
    asiansINC
    Freedom to speak (the forum).
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    Get paid hundreds a month for being online.

  5. #5
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    Since content sites are always looking for new content to deliver, a good way to promote your site is to write articles for other sites. You usually get to include email address, URL and a short biography. This seems to be a pretty popular way of promoting oneself.

    another way includes "Email to Friend", "Refer to Friend" links within your content to make it easy for people to refer your site.

    If you have good content and semi-decent traffic and want to improve work on building your own affiliate program by syndicating your content. You don't have to pay in money if your site has other things to offer affiliates.

    ------------------
    Wayne Luke - Sitepoint Forums Administrator
    Digital Magician Magazine - MetaQuark Creations (Coming Soon)
    sitepoint@digitalmagician.com

  6. #6
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    OK here is the Number 1 hot hot way to promote your site with only 1 drawback. First the drawback - you can't do it in your home city or town unless you want to pay lots of fines. So here it is. You buy a vinyl sign cutter, use this to make www.yoursite.com and then attach these vinyl letters to some coroplast or plywood or whatever, then hang it from every overpass where there is major traffic. Put it so it isn't easy for the bylaw officers to remove and make sure you don't get spotted putting them up. In Calgary mp333 has used this ploy very successfully. Since they are from out of town the city can do nothing to them.

    Now since this is the GREAT promotional gimmick of the year, please provide reciprocal links to my site (www.shopmacleodtrail.com) , cause I know you appreciate this tip AND if you don't know where to get vinyl lettering, we can cut some for you ( for a price obviously), just email us. Happy clicks

    ------------------
    www.shopmacleodtrail.com

  7. #7
    ********* Addict
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    Here's another problem. Do you really expect somebody to purchase anything from a site that uses illegal methods of promotion?

    Boris

    ------------------
    <A HREF="http://EchoWebHQ.com" TARGET=_blank>http://EchoWebHQ.com
    </A>WIN cash, free web hosting and up to 50,000 button exposures at http://echodev.com/contest/ in less than 60 seconds. EVERYONE IS A WINNER (seriously)!


    [This message has been edited by echoweb (edited August 04, 2000).]

  8. #8
    SitePoint Zealot Garry Lacey's Avatar
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    <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote/font><HR>Originally posted by echoweb:
    Here's another problem. Do you really expect somebody to purchase anything from a site that uses illegal methods of promotion?

    Boris

    <HR></BLOCKQUOTE>

    I totally agree. I refuse to hang out anywhere, purchase any product or even read a website which uses spam tactics, whether its in the real world (not seen that yet thank god) or online.

    I so hate spam and while I`m always looking for new promotion ideas I tend to only bother reading about the ones which require some real effort in the first place.

    The newsletter idea is a storming little promotion tip! I`d love to hear more like this



    ------------------
    Garry Lacey
    The Creative Resource
    www.sc2.redhotant.com

  9. #9
    SitePoint Member
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    I should point out I don't personally do the illegal thing, and illegal is a bit of a grey area in this case. I simply admired the effectiveness of how the mp333 site did it.

    Another point about illegal is , what about all those campaign signs, garage sales, etc etc etc.

    ------------------
    www.shopmacleodtrail.com

  10. #10
    SitePoint Member
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    I wouldn't give up on the reciprocal link idea so easily Garry.

    You're right that it can be difficult getting sites to link to you if they think you won't send them much traffic. However, there are many sites that don't base the linking decision on reciprocal traffic - they are quite happy to link to *good content*, regardless of whether you can send any traffic their way. Think particularly of specialist link directories.

    I've also had success requesting links not to the default index pages of my sites, but to pages within the site with special, or unique, content - you can often have better luck with your individual pages than with trying to get sites to link to "another collection of resources".

    Mark Brownlow

    Editor, ibizInterviews, ibizNewsletters & ibizTips
    http://www.ibizhome.com/1710.htm



  11. #11
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote/font><HR>
    OK here is the Number 1 hot hot way to promote your site with only 1 drawback. First the drawback - you can't do it in your home city or town unless you want to pay lots of fines. So here it is. You buy a vinyl sign cutter, use this to make www.yoursite.com and then attach these vinyl letters to some coroplast or plywood or whatever, then hang it from every overpass where there is major traffic. Put it so it isn't easy for the bylaw officers to remove and make sure you don't get spotted putting them up. In Calgary mp333 has used this ploy very successfully. Since they are from out of town the city can do nothing to them.
    <HR></BLOCKQUOTE>

    This wouldn't work in the United States because federal highway laws transcend state and city borders. All the city or state has to do is lodge a complaint with the Federal Transportation Commission and you will get fined. The fines include any and all damages related to your signage including any traffic accidents, removal, traffic closures (I think it is like $3.00 per average car at the time at the time of removal) and other miscellaneous fees..

    I know a company that did this and their fine was over $400,000 dollars for a single sign because it was on the Golden State Freeway which at a location where it can handle 1 million cars a day. It put the company out of business for what they thought would be a cheap promotion gimmick.


    ------------------
    Wayne Luke - Sitepoint Forums Administrator
    Digital Magician Magazine - MetaQuark Creations (Coming Soon)
    sitepoint@digitalmagician.com

  12. #12
    SitePoint Zealot BobM's Avatar
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    <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote/font><HR>Originally posted by MJCB:

    You're right that it can be difficult getting sites to link to you if they think you won't send them much traffic. However, there are many sites that don't base the linking decision on reciprocal traffic - they are quite happy to link to *good content*, regardless of whether you can send any traffic their way. Think particularly of specialist link directories.
    <HR></BLOCKQUOTE>

    Also they might be interested in reciprocal links not only for the traffic you may bring them, but also for the higher ranking they might get in some search engines.


    ------------------
    Bob Messinger
    Bob@associate-trackers.com

    http://www.associate-trackers.com

  13. #13
    SitePoint Zealot
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    I think you guys have forgot about pay per click search engines. I have used them extensively with very good results.
    I have averaged $.10 per hit with Goto.com and about $.05 per hit with others.

    ------------------
    Dedicated to making you profitable!
    Reviews of 30 pay per click search engines, cheap domain registrationa nd top affiliate programs.
    http://www.webmasterlane.com

  14. #14
    SitePoint Zealot
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    Like most things in life you'll get there with plain and simple hard work.

    Nice story though from Calgary - I was there only a few weeks ago - I can picture it now.

    Yeah baby..........

    Jason


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