A few days ago I received the Search engine marketing kit edition2.
So far I am roughly 60 pages through the kit (out of a total of 347). So far the information given and tips suggested do look fairly sound.
However there are problems with this kit. For example they make references to the Google Site Flavored service. This *MUST* unchecked data from the 1st edition. Having searched google for this service (the page itself http://labs.google.com/personalized/siteflavored comes up as invalid) I notice that all references that I can find about it are from blog posts and articles from 3 years ago and nothing newer.
This does not fill me with confidence that the author is using references that are 3 years old and links not even working anymore.
This is not the only link I have found to be invalid and they have been submitted to the people dealing with errata.
Another errata I spotted was that it states the address for the kit is http://www.sitepoint.com/books/sem2/ which again is a 404 error. The errata page is said to be http://www.sitepoint.com/books/sem2/errata.php which also 404's (so I am not sure where the errata I have posted will actually be shown.
Now for the doozy
Today I put in the CD that comes with the kit and is marked as The Search Engine Marketing Kit CD- Rom. Now what do I see when I put the CD in my PC. Well I see the following title:-
Welcome to The Web Design Business Kit CD-ROM
Not only is it titled wrongly (well actually it isn't) you guessed it the actual content is wrong as well not just the html pages. The content of the CD is for the web design business kit.
I have contacted support regarding this and am currently awaiting a response.