http://www.individualitee.com - a tshirt site - this has been online for just over a year now. The first year consisted of getting the site online, getting designs on there and trying to get some sales. This second year we want to step it up as the sales aren't great and I want to figure out why.
I'd like feedback on the site and on the designs if possible. What can we do to improve things? Do we need more designs? Different designs? Is the site easy to navigate and find things? Are we not doing anything that your favourite tshirt site is doing?
I know tshirts are not the most original business idea out there but I'd like to get some of the basics right before concentrating more on getting more traffic and marketing.
Thanks for any feedback.