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  1. #1
    SitePoint Member
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    Affiliate: How to get people to buy

    On my site I have some affiliate links to an online bookstore. (it is linked by the individual books).

    Now since I've got this program on my site, it has gotten quite some clicks (1100), yet the sales are very low, so far, only 4 people have actually bought anything.

    Any ideas on how I can get my visitors to actually buy something from the affiliate ?

  2. #2
    SitePoint Guru siphilp's Avatar
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    really its all about the book store. They have to make the user think that he/she needs the product that they're selling.
    Another couple of things are

    1) Is the company well known
    2) Could you find the same product cheaper else where
    3) Is there a secure purchasing facility
    4) Whats the returns policy like
    5) Is the support good
    6) Does it show the product in its glory
    7) Is there a bonus point scheme
    8) How much is P & P
    9) Can you customize the banner etc to the theme of your site
    e.g. Your site is on PHP programming.
    Could you have a banner which shows the sitepoint mysql and php book?
    10) Whats the page like for interacting with users.

    The list can go on if you think about it, then you should begin to see the pattern. Imagine it like you were the user. What would make you interested in buying a product?


    Si

  3. #3
    SitePoint Member
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    1. Yes, it's well known... the largest ecommerce site of my country (for what that's worth )

    2. Not unless you want to spend quite some time looking...

    3. Yes.

    4. 7 days money back guarentee

    5. Heared no complaints about it, nor experienced any problems with it.

    6. + 10. I always found their site pretty much sucked. The box info is limited to the title, a picture of the cover, author, publisher and ISBN number. In rare cases, if you are lucky, you get some sort of vague description of what the book is actually about.

    Compared to some of the other sites of my country it still scores well tho.

    Given the time and capital, I could do much better myself tho.

    7. No.

    8. P&P is a plus, it's free if you buy for 20$ or more.

    9. I use the covers of the books to link to their sites.


    Point 6 + 10 is the main raison I believe noone is buying... In my country ecommerce isn't that big, people aren't very tempted to get out their CC and use it online.

    Maybe I should team up with one of those specialized booksstores about my theme (dogs) and write a frontend myself. I could probably do a much better job than the thing they call ecommerce store.

    I think I just answerd my question... thx.


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