Lighting has a lot to do with how photos come out. You can set the camera's whitepoint for the lighting used which can get rid of most of this problem. Color casts come about due to the lighting used, flourescent lighting can add a greenish cast, incandescent a yellowish cast and flash tends to be bluish as well as anything shot under a northern facing sky. Red sounds like a native whitepoint misadjustment in the photographer's camera, sometimes the auto stuff just doesn't cut it.
When I want to get good color, I include a neutral gray card (available from photo shops) and correct using curves in Photoshop so that I have equal values for RGB on the gray card. Call Curves Adjustment up with CTRL-M or menu Image-Adjustments-Curves.
I put a lot of my photography work into print and use curves for most of this work, you can work with overall color or individual RGB or CMYK channels for color correction.
Make sure your monitor is properly calibrated before trusting anything it displays.
http://www.adobeevangelists.com/pdfs...tByNumbers.pdf
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