On Headlines: write for humans, and Google will follow

[DCrux]

The Best Headlines Are Not Just Written For Google or D i g g is a good article for people who write blogs.

When people think "copywriting" they think of those long-form sales letters with the mega-headlines. (Don't get me started on mega headlines).

Anyway, you may have other objectives than selling, you might want to get dugg.

[Shyflower]

Your link comes up 404

[DCrux]

I neglected to take into account SitePoint's Penchant for replacing words with asterisks -- apparently this extends to URLs as well.

No matter, it is easily circumvented -- the link has been fixed, tested, and now works.