Split decision: A/B testing online is a nice article introducing a topic some people may not be familiar with. The idea is you test one version against another to see which performs better on some benchmark.
5-Second Tests: Measuring Your Site's Content Pages is even simpler. "It has a similar structure to traditional usability tests—you'll have users, tasks, and the site you're testing. The difference is in the specific protocol for running the test."
Testing works. Asking for opinions, on the other hand -- not so much.
First Rule of Usability? Don't Listen to Users explains use is different from talking about use. Self-reported data is three layers of abstraction removed from reality.
Last edited by DCrux; Mar 28, 2007 at 14:58.
Design Crux -- content strategy, persona design,