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  1. #1
    SitePoint Enthusiast UAE Designer's Avatar
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    Question [LOGO] Mens Fashion

    Logo for a mens clothing store that specializes in suits. The aim was for a simple and modern logo. However, I feel as though it still lacks something..

    What do you guys think?

    PlushMarket.com
    naruto, bleach, death note, etc...

  2. #2
    Word Painter silver trophy Shyflower's Avatar
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    I don't like how it's cut off at the top. Doesn't look 'smart' to me.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

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    SitePoint Wizard bronze trophy conradical's Avatar
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    Yep, lose the cut off top and bottom. At least in this context, it is not "high brow" You want to go with classic, elegant, James Bond-ish type of a logo..

    If you are specialising in suits, your market is male, probably rich(er) and probably from 25 and above. So he is refined, has taste and wants to portray himself smarter than he is. Probably his hero is James Bond.. or someone debonair, you know.. or something like that.

    He'll want to buy from a brand that says that, from a brand that his friends will not laugh at...

    SO don't use any cheap effects, something simple, classic yet modern. Maybe just a simple font without any graphic...?

  4. #4
    SitePoint Addict EJ's Avatar
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    I'll agree with the other two here, but I think you just cut off a little too much.. you need to do something to make it unique, don't you?

    I don't really like how the red/black go together here either, but overall the logo is alright.
    “There's a way to do it better - find it.”
    — Thomas Edison

  5. #5
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    the chopped off top and bottom with the two red horns in the middle makes it look incomplete

  6. #6
    SitePoint Enthusiast stilltsie's Avatar
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    Kind of a pointless post here, because Im just agreeing with the others. Lose the chop and perhaps try some different fonts. Something bolder, a little more round and lose the italics.

  7. #7
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    I can see why you cut the top off, but perhaps if you still want to have that 'effect' if you will just cut it enough to ensure there is still a top on the S.

    Additionally, although the red on the black letters attracted my eye, I did not understand what it was. Ifs not meant to be something, then perhaps ensure people understand it's nothing. Perhaps just trail it a bit longer alongside the letters just to add a more elegant/modern feel to it like you wanted.

  8. #8
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    I'm thinking that at this point in time, you're not really looking for advice about the logo, but as an example of what could possibly be done on something like this, I figure I'll post anyway in case it helps anyone else out. I think the idea here is to take a step back. Try not to be so cutting edge, but be more traditional.

    In my interpretation of your logo, there is an invisible margin covering up the letters S and L to where there is a "smart line" that only shows the visible area of your letters. As someone else said, the red in the letters really doesn't seem to have any point and makes you wonder, "Why?". If there is a point, I'm unable to grasp it as a consumer (or designer). All I can assume is the client wanted something "sharp" and "heated" so some red angles were added in.

    I took your logo idea and removed the red. I then made the invisible "smart line" more visible and understandable. I changed the "S M A R T L I N E" text simply because it didn't fit in with the new, simplified look. If having red in the image is a prerequisite, adding a 2-3px stroke to the "S R" characters in the center of the logo should suffice (but making sure the stroke is cut off as well at the top and bottom). I left the color out in my version.

    Below is my vision of your slightly modified and altered image mockup:


    The nice thing about this is that changing it to read "SMARTLINE" at the top, and "APPAREL" at the bottom would be extremely easy -- that is, if the client wished to do that (they have slightly more real estate to work with).
    They say, "Practice makes perfect," yet they also say, "Nobody's perfect". I don't get it.

  9. #9
    Graphic Designer silver trophy Dache's Avatar
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    In the new version the curves are still too feminine and now the heart shape in the upper part of the s is enforced. The symbol also does not coincide with the comapany - 2 lines yet name is smartline with no s.

    Be prepared to spend weeks of brainstorming and sketching to find a few good ideas, or get the help of a pro.
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  10. #10
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    Quote Originally Posted by Dache View Post
    In the new version the curves are still too feminine and now the heart shape in the upper part of the s is enforced. The symbol also does not coincide with the comapany - 2 lines yet name is smartline with no s.

    Be prepared to spend weeks of brainstorming and sketching to find a few good ideas, or get the help of a pro.
    I am not the original designer, and this is not my project. I just wanted to make that clear.

    I agree with the heart shape comment. I did not see it before, good catch on that. As far as two lines opposed to two, it's all up to interpretation.

    The two lines here are used to bring in to focus the primary (thick) "line" which was previously unseen. I do see and understand your comment, and if you were the client, then drastic changes would need to be made. I simply noticed that many people were giving criticism that made it seem (to me) like the original concept design itself was unsalvageable as it was. I took a different look at it and just wanted to give a first impression. Little thought and no planning went in to it. It was merely another take on it.

    Thanks for the insight though!

    (To show what I meant about the primary thick line, I made another image. The light, transparent blue is the line I'm referring to. But again, this would be something that either the client likes and understands, or doesn't quite get it and wouldn't like it. It's always best for everyone to get it when it's a company's image that we're conveying, but I'm playing devil's advocate here. :P)

    They say, "Practice makes perfect," yet they also say, "Nobody's perfect". I don't get it.

  11. #11
    SitePoint Addict Racer_X's Avatar
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    I like the font used but the logo is too plain. I'd like to see some blue mixed in with the larger letters or something to that effect.

    And like the others, I too don't like how the letters are cut off.

  12. #12
    SitePoint Member Herr Kurm's Avatar
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    the bottom gap between S and L looks disturbing

  13. #13
    I Love Licorice silver trophybronze trophy Datura's Avatar
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    The logo looks forced all around. Bad points that almost touch, strange negative spaces. Unbalanced. Arbitrary. No flow for the viewer to move around without being interrupted and thrown off. Design a new one and keep the formality of a suit in mind, the rather conservative look, as conradical said: That James Bond feel is what you want.
    ——.——Datura
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  14. #14
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    Quote Originally Posted by Shyflower View Post
    I don't like how it's cut off at the top. Doesn't look 'smart' to me.
    true. In addition, u can use gradient instead of using plain colours.

  15. #15
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    I like the idea of using a heavy line at the top and bottom, but still don't think it should cut off that much of the lettering.

  16. #16
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    I don't like it being cut off, and I think the text at the bottom could be a little bit smoother. I also don't like the red gashes in the SL.

  17. #17
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    I agree, It does look a bit squashed, In my eyes extra large is supposed to mean freedom of movement and that logo isnt going anywhere Id consider losing the squashed feel altogether and just having the text free.

  18. #18
    SitePoint Enthusiast iam2me3's Avatar
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    ...

    I really think that it looks good but its a little too cut off at the top and I think that if the red was bigger than it would look better
    Just chillin

  19. #19
    SitePoint Enthusiast stilltsie's Avatar
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    Dude this post is two months old, 4 if you count from the original posting... you dredged up another post elsewhere too...

  20. #20
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    the top is very bad and i dont see anything good there

  21. #21
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    top is bad. i cant understand these letters

  22. #22
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    you have worked more on the top..which makes it difficult to understand or read

  23. #23
    SitePoint Wizard bronze trophy
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    A logo is an idea.

    Your idea here nothing more then literal and mundane arrangement of letters with no backing logic beyond your personal taste or aesthetics.

    Establish a conceptual idea then come back. This is not a logo but, merely thrown together type.

  24. #24
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    I dont like the bottom cut off

  25. #25
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    Why don't you go for a logo which has the same black color as now without a cut off top and bottom.

    Instead, try and place white lines at equal spaces (something like a IBM logo, with blue and white lines)


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