OK, I am meeting a prospective client for web design on Thursday.

I know a lot of you have experience with this sort of thing, I am looking for advice, since this will be my first meeting with a client. Techniques for persuasion, general advice.

It is for a hip-hop labels website. I have 2 advantages at the moment :

I run a UK hip-hop website (so I know what I'm talking about and the type of style when it comes to the record labels website)

I don't think I have any viable competition.

So, please advise...