Where would one find........

[steelejones]

Hey everyone, right to the point...

Is there a resource online or somewhere where i can find out information on advertisers rates ? Meaning, how much would nike pay per user reached and interacted with to advertise with my service ?

[firehous]

Not sure - but the other way around makes a little more sense to me:

What can your services do for Nike that will help them reach clients? How much would *you* charge them?

-Costas

[steelejones]

Yes but in terms of implementing a new business, its hard to imagine a negative outcome to a business plan if we all get to name what we think our business is worth in terms of what we can provide to advertisers..

[firehous]

Maybe I'm misunderstanding you here, but that's exactly what I'm saying!

The conventional model:

You create a solution, price it (ideally) according to value perhaps also keeping in mind what the market will bare, and then offer it to your prospects. Part of the sales process is to educate prospects about your solution so they can understand the value in it. They then decide to purchase when it seems like a good investment.

Are you specifically looking to target the big companies, like Nike? If so I don't think that the approach you're looking for exists. (At least I'm not aware of it!)

I suppose you could go the affiliate route, meaning you get paid each time your advertising directly results in a sale for them. That's one way of knowing how much they're willing to spend!

-Costas

[steelejones]

Maybe your correct but i guess i was looking for a baseline as to what other mediums are charging and getting for advertising ex. Print, magazines, tv, direct mail, internet ads, and base these upon how many people they are reaching etc

[carpaltunnel]

It's likely that the price varies by an enormous amount, depending on what was negotiated. Good ol fashioned haggling.

[firehous]

and base these upon how many people they are reaching etc

I think that's part of it.

How well does your solution reach their audience? All advertising is not equal.

Let me give an example:

Scenario A:

Let's say you develop a content site devoted to running in general; you give tips on how to breathe, how to stretch, provide country-wide race information, etc.

This site receives 5,000 visits per day.

Scenario B:

You develop a site targeted towards running shoes - you provide reviews on the latest shoes, information on how to choose the right shoe, etc.

This site receives 1,000 visits per day.

Both web sites make the same offer: visit my advertiser to purchase a shoe.

Just because Scenario A receives more visits than Scenario B, doesn't mean it will make more shoe sales. In fact, the opposite may be true because Scenario B reaches a more targeted audience - people who are more interested in purchasing running shoes.

I guess my point is this: First, create a focused solution for a specific industry and make it bring some targeted traffic. Then, when you know your solution is worth something to that industry, it won't be difficult to entice advertisers. Know what I mean?

In my mind this is the most effective way to do this successfuly.

-Costas

[john2k]

Some related info may be in Nike's company prospectus. You might also try contacting Nike... tell them you are doing research on marketing studies (maybe they'll think you are a marketing student ) and see what info they will provide.

Generally, though, when it comes to Fortune 500 type companies - advertising often seems to be an entirely different ballgame...

[gejohn]

Great! Contacting nike's company

[fireklown]

there really is no way.

I have two sites (that are music concert related) That I do direct sales with the advertisers.

One of them is Labatts. I have one site there they pay me one rate, and another site where I don't even get half of that rate.

I know another person who makes like 5 times what I do on his site.

It really comes down to traffic.

One site might make $20 CPM while another might be lucky to crack $5

It's also REALLY hard to get Premium sponsors. You have to have a kick *** site. I have probably concated 200 different companies as far as running ads. And I've only had about a dozen that accepted the offer.

but when it does happen it's awesome. I usually set up offers for them for on average 250,000 impressions for $3000

but it takes A LOT of work and A LOT of time to have that happen