I was having a casual chat with a long term client this afternoon and he threw me a question for thought. He invited 5 companies to pitch for a product launch event and 4 out of 5 companies flooded the conversations with the term "professional". He was deeply impressed by the first company he met when they used phrases such as "We provide professional events management services .... bla bla bla", "XXX company engaged our professional services for their YYY product launch and ... bla bla bla", "Our professional services have received recognition and awards that ...bla bla bla". He is brainwashed to believe they are really the professionals of the professionals. However, after meeting 3 companies consecutively in 2 days, he gets very frustrated and immuned with hearing the words "professional" and the 4th company, unfortunately, gets the throwback. My client asked the guy, "Can you define what you mean by "professional services"? What is "professional" to you mean? How "professional" is "professional" to you?" and that poor guy gets slapped on the face.
The word "professional" is widely used by many service providers but have you ever take a moment to reflect on the underlying message this word carries? How do you define professionalism? Have you ever encountered a client who asked you this?