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  1. #1
    SitePoint Wizard Another Designer's Avatar
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    Becoming the next Youtube?

    How can someone become the next youtube?

  2. #2
    ☆★☆★ silver trophy vgarcia's Avatar
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    Go back in time two years and beat them to it. At this point in time becoming bigger than youtube in their niche would be damn near impossible.

    If you want to do this in another niche, it's really about having something people want, promoting it relentlessly, and making it easy for people to come in but hard to switch to your competitors (network effect).

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    You need a couple of billions dollars to become the next YoutTube. Lots of money and new ideas is what you need.

  4. #4
    Webwellwisher Robert Warren's Avatar
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    Quote Originally Posted by Another Designer
    How can someone become the next youtube?
    You can't, any more than someone can be the next Microsoft, Apple, Google, IBM, Yahoo, or Toys-R-Us for that matter. They all got there by not being the next anything. They were originals, not following a paved path made safe by someone else.

    The big rewards come from being the pathbreaker, from taking the risk to do something totally unprecedented that no one in their right mind would even attempt - and then surviving at it long enough to be the last man standing.

    A friend (works in the Valley, in the cell phone industry) and I talked about this yesterday afternoon. There are really only two kinds of business successes; the first is the visionary/revolutionary that broadsides everyone with a startling idea at just the right time, who coasts to success on the crest of a mighty and timely social movement. Apple did that, more than once. To a degree, so did Microsoft and Yahoo. I'd put YouTube in that category.

    The other type succeeds simply by surviving longer than its contemporaries, slugging it out in a ground war through sheer force of will until they're the only one left standing. Dell did that, as did IBM. Microsoft shifted into that mode in the 90's. Google wasn't the first search engine - Yahoo was the runaway leader at the time, and so Google simply came into the game and ground the others down through sheer attrition. They survived their way to success. It's sort of like what successful Hollywood writers and actors say: people head out west every day looking to make it big, and most eventually fold it and go home; the ones who succeed are the ones who don't go home.

    Not everyone can be a YouTube. But with enough a strong enough determination and high enough will to sacrifice, most can do what Google did. The trick is not going home.


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