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  1. #1
    SitePoint Zealot nikola8's Avatar
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    one page selling sites

    i had some pdf book about how to make one page selling sites but i cant find it now.
    can u help me with some articles, sites, exeples...etc...about one page sites

  2. #2
    Word Painter silver trophy Shyflower's Avatar
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    I believe they're known as "sales letters" on the Internet. Although there is a virtual ton of them out there, I don't think most of them are really worth their weight in virtual - i.e. "0".
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  3. #3
    King of Paralysis by Analysis bronze trophy
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    A good one page sales site can outperform a content site in a lot of cases.

    The key is the ability to drive traffic to it as you won't get any love from the SEs.

  4. #4
    SitePoint Zealot nikola8's Avatar
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    i want to start site for selling one book and think that one page is enogh for it.
    just looking for some articles, tutorials about selling with one page sites.

  5. #5
    In memoriam gold trophysilver trophybronze trophy Dan Schulz's Avatar
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    When you think about it, it's really no different than writing a sales presentation or a report. In fact, that's exactly how I'd go about writing the content.

    Then, when I have done that, I would write the Web page using clean, structured, semantic (and valid) (X)HTML, letting my stylesheet define its presentation. If the page is too long (which it usually would be), I'd then add some JavaScript to "emulate" a multi-page content site.

  6. #6
    SitePoint Guru bronze trophy
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    The basics are:

    0) Do Market Research, Develop Your Unique Selling Proposition > Develop a great product
    1) Benefit Headline
    2) AIDA structure -- Attention, Interest, Desire, Action
    3) Call to action

    4) Test, Test, Test

    There's a step "Zero" here because this is the first, primary, step that nobody ever does. Then they pretend they did it and look for the magic headline that will make up for all the work they didn't put into Doing Research, Developing a Product Worth Promoting, And Testing.

    Sounds simple ...isn't. Newbies think they can do this with a free article -- they're wrong. That said, until you get your first fifteen or so failures under your belt further conversation is pointless. Read Basics of Writing a Winning Sales Letter pound your head against a wall for -- as far as I can tell, between 2 and 3 years -- then come back and repost this same question.

  7. #7
    Word Painter silver trophy Shyflower's Avatar
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    My point is that although there are lots of one page sites out there, I don't believe they sell much. They are generally pushy with a bunch of "click here to buy this" throughout the page.

    I believe you are better off representing your book to the best of your ability. If you can do that in one page do it, but make your page the kind of page a user wants to read -- and you will additionally interest them in readinig your book.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  8. #8
    SitePoint Wizard bronze trophy bluedreamer's Avatar
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    One page sites are generally aweful. Lots of text that stretches down for miles with too much sales patter and built in Frontpage

    My advice would be to build proper sites, you don't have to have many pages but should aim to make it pleasant for the visitor:

    1. Home + overview
    2. Detailed page
    3. About the author page
    4. Download page
    5. Contact page

  9. #9
    King of Paralysis by Analysis bronze trophy
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    Long sales pages with lots of calls to action are used for a simple reason.

    They work.

    If you're looking to sell an info product, they generally outperform more traditional site types.

  10. #10
    Word Painter silver trophy Shyflower's Avatar
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    tke71709 -- you say they work, but do you have experience in using them?

    Because there are so many of them, one would believe they must work -- but I have never heard positive reader feedback about any.
    Linda Jenkinson
    "Say what you mean. Mean what you say. But don't say it mean." ~Unknown

  11. #11
    SitePoint Mentor bronze trophy

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    I agree with tke71709, those sites exist because they work - i.e. they sell products in numbers.


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