When establishing a Web design and development business, what do you think is the preferable design style? I've put together a few pros/cons but I'm still in an indecisive mood. Anyone whom like to add there 2 cents would be much appreciated.
Corporate Pros: More professional, Higher level of trust within the company, Better features and support, Larger and more knowledgeable staff base Cons: Lacks individuality, less-credible from a creativity point of view, Feel of robot staff
Web 2.0 / Flash Pros: Up to date with latest design trends, Inviting, Simple and User-friendly, More of a one-on-one experience Cons: Lacks professionalism, perceived as providing less secure solutions, Less credible as an established and authentic company
I know what you mean. If you go for a corporate design, the visitor tends to feel like they're in a middle of a city lost while everyone around them is just hurridly walking if you know what I mean. However Web 2.0/Flash simply lack professionalism, which is something you definatly don't want.
I think you should go for a bit of both, you can make the visitor feel more of a one-on-one experiance but still keep the proffesionalism within your design. It's just a lot harder to do and requires a lot more effort. Carefully think about your header, make it proffesional and don't worry about what your visitor prefers for this. The visitor wants the content - not the design. Then try to make the content more simple, a bit more Web 2.0/Flash as you put it. Simple content headers, Order Buttons etc. etc.
This is a delimma. I went through the same type of thing.
Like Kish said, you could have 2 sites to target both types of customers.
You could also mix the 2. Go for the look of Web 2.0/Flash, but make your text (and maybe even graphic) content very professional and targeted, not artsy/cutesy and funny. For example, PhotoJojo's website is fun and cutesy. They use fun wording/text - nothing stuffy on here. But if they were a web design firm, I don't know if I would go with them if I were a professional with a accounting office or an attorney with a firm.
I guess it all depends on who your target audience is...if you have one. Me, I don't have a "target" audience, so I had to incorporate a little "artsy" and a little "professional".
as they have said - depends on who your target audience is. An ad agency will go for a flashbang site with bells and whistles. If you're going for straight up info delivery like a ****.com or craigslist then a sparse design can be pretty effective.
This is a false dichotomy. And the Web 2.0 thing is anything but creative.
The real problem is having a corporate veneer or web 2.0 veneer which has nothing to do with anything. Generic text. Me-too policies. Ho-hum services.
Geeksquad was set up practically like a cartoon -their customer list reads like a who's who of prestigious corporate America. Joel Spolsky's Fog Creek and 37Signals are a philosophy first -- love it or hate it. Specific policies and techniques which are coherent with the philosophy second. ... and a micron deep photoshopped veneer a far distant third.