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Thread: New Ad Type

  1. #1
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    New Ad Type

    I saw a new type of ad on Yahoo. The ad actually is 3d and moves around the page. Has anyone seen this?

    Much more effective than a popup and less annoying!

    Who serves these? What is the CPM?

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    SitePoint Addict michaelwheaton's Avatar
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    Recently I've been noticing a few of these, using Flash and layers. I'm not sure if I agree with you that they are less annoying, but they are definately cool. Of course, like everything else give them a month or two and they will no longer be seen as cool- just another nuisance. I've seen a couple ads done like this for the movie Harry Potter, where a bat flies out of the ad and goes around the page, then back into the ad to move the user's attention to it. On another site some type of car drove across the page. Very clever.

  3. #3
    What's HTML?
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    At Brittanica.com you'll find several of these. They have some "cool" images of cars driving across the bottom of the page. I already think they're somewhat annoying, oh well.
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    SitePoint Guru SWD's Avatar
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    for me is annoying! And by the way the site is Britannica.com , not brittanica
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    At least with these, they go away. Not like a popup/popunder.

    Which networks serve these?

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    SitePoint Guru SWD's Avatar
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    what's eyeblaster about?
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    SitePoint Guru jkcity's Avatar
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    They are annoying but no where near annoying as pop unders/pop ups.

    The worst thing about them to me is when they use sound, but it also annoys me when any ad uses sound, I like sound though its just always comes on at the wrong time.

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    SitePoint Guru SWD's Avatar
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    I just like it something, I hate sound that aren't the ones I want to hear, ADS with sound (sucks)

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    Yeah

    Yeah, like I hate those ads where you know it's all quiet at night and all of the sudden you hear, "I have a site so hardcore that..." and you're like, "CRAP! MUTE, MUTE, MUTE, ah screw it, RESET!"

    haha, just kidding
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    I think those ads will start to appear more and more, and they will get less and less appealing. Sounds are distracting, and if they have no close button, they really suck. That was the only good part about popups, you could close them immediately.

    I like the ads that have an animation that returns to a banner. It gains the users attraction without blocking your site's content, at least not for very long.

    TheOnion.com has a preety nice ad running. The pink one. When you roll over it, a larger ad appears below it. That woudl be the ultimate banner, but it's just SO UGLY!
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  12. #12
    insert witty comment here
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    I did some experimenting to see how this was done, Can get it to work great in IE5.5 using layers and flash in wmode=transparent but fails miserably in netscape4.7 obviously.
    Noticed that the eyeblaster sites they list actualy work in NS4.7 (ie you can see the animation over the page) but it permanently obscures all the links on the page too. Even when the animation is done. So Im guessing they do use some sort of full screen layer too.
    The method I came up with doesnt show anything in NS so might even be a better idea LOL. Now to try run it from an external .js or maybe even as a php ad runner. I'll probably never use it but fun to play with still

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  13. #13
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    LOL, well that was really bugging me for a while how eyeblaster managed to get the transparent effects of flash to work in netscape ..because it just doesnt support it. Figured it out
    When you select one of their demos using netscape it takes you to nothing more than a flash movie with the original background html taken as a screenshot and pasted into flash. They had me fooled for a few there, thinking they had done the impossible. Mayeb a little bit of false advertising?
    While I was playing with it all though I saw a way to do a similar type of thing using images and dhtml that is supported by netscape too.

    Myros
    NeuralStudios.com
    Art, design, development and web management services.

  14. #14
    Hi there! Owen's Avatar
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    The parent company of eyeblast actually contacted me about advertising on my mailing list. I had to say no based on the pure evilness of it all (well no.. I didn't exactly pass... I just raised my rated to $250/CPM. I'd be more than happy at those rates. )

    Owen


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