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  1. #1
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    Keywords in domain name???

    Hi
    I have a few questions:

    1) Do you think that a domain name containing search keywords can significantly help my placement in search results?

    2) Also, is it proven that if my domain name exactly matches the search keyword, it will be among the first in search result listing?

    3) What type of domain name is better, regarding SE optimization: www.domainname.com or www.domain-name.com. Is it better to use the hyphen or not?

    4) Does it make difference if the domain is .com,.net,.org,.ws,.tv,.cc, and so on?

    Thank you

  2. #2
    SitePoint Guru moonman's Avatar
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    1. It certainly won't hinder you in anyway. If you can get your keyword in the domain name, then go for it.

    2. Depends on the search engine, in most cases, no.

    3. www.domain-name.com would be better. I don't really know why, but I've read it lots of times.

    4. There was a discussion a while ago that one of the search engines was giving priority to .com domains, I don't think that's the case any longer, so no it should matter.

  3. #3
    Serial Publisher silver trophy aspen's Avatar
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    You don't get a keyword rich domain for search engines, though it helps it won't put you at the top.

    You get one for directories. When Yahoo does it's search results it simply looks for keywords in the:

    1. Category Name
    2. Url
    3. Title
    4. Description

    So the more keywords you get in the better.

    It is also better to use hyphens because not all directories can parse keywords that aren't separated by hyphens.
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  4. #4
    SitePoint Guru moonman's Avatar
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    Correct on Yahoo, but that won't work on Looksmart. They're algo is a bit more complex than looking at the domain name and meta tags.

  5. #5
    ********* Addict jaiem's Avatar
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    I know a couple of sites that have multiple domain names filled with keywords. They claim better positioning but I think the jury is still out.
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  6. #6
    Serial Publisher silver trophy aspen's Avatar
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    Looksmart doesn't look at meta tags at all, they're a directory, I should also say Yahoo doesn't either.

    Directories base their listings on the 4 things I mentioned above. Sometimes they are arbitrary rankings as well such as "cool sites", "editors picks" or in the case of Looksmart a numerical rating.

    Directories don't send robots to your site other than to makesure it still exists.
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  7. #7
    SitePoint Guru moonman's Avatar
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    Originally posted by aspen
    Looksmart doesn't look at meta tags at all, they're a directory, I should also say Yahoo doesn't either.

    Directories base their listings on the 4 things I mentioned above. Sometimes they are arbitrary rankings as well such as "cool sites", "editors picks" or in the case of Looksmart a numerical rating.

    Directories don't send robots to your site other than to makesure it still exists.
    mmmm, I don't think we're talking about the same thing.

    If you do a search on Yahoo, their algorithm is based on keywords in the 4 things you mentioned. Looksmart's is more complex.

    I know the directory listings are based on those 4 things.

  8. #8
    Serial Publisher silver trophy aspen's Avatar
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    I don't think you know what looksmart it. It is a directory, not a search engine. It doesn't spider sites at all. They are no more complex than Yahoo or DMOZ.

    I think you've got Looksmart confused with an actual search engine like Inktomi.
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  9. #9
    SitePoint Guru moonman's Avatar
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    Sorry, I thought Looksmart had a search function on it's site, allowing you to search it's directory for sites. I must be sadly mistaken.

  10. #10
    Serial Publisher silver trophy aspen's Avatar
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    Just because something has a search function doesn't mean its a search engine.

    Sitepoint has a search function, is sitepoint a search engine? Yahoo has one, so does DMOZ, they're directories.

    LookSmart is a human edited directory. They rank sites based on the following:

    Title
    Description (not meta tags, the actual title and description given by the human editor)
    Category Description
    Category Title

    They also have an arbitary numerical ranking that can be given to some sites.

    They do not spider your site, they do not analyze your content, their ranking is based entirely on keywords found in the things above.

    LookSmart is a human edited directory, like Yahoo and DMOZ. It is not a search engine, it does not spider your site.
    Chris Beasley - I publish content and ecommerce sites.
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  11. #11
    SitePoint Guru moonman's Avatar
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    This I already know. I'm saying when you use this search function, the algorithm Yahoo use is based on Title, Description etc, and the algo Looksmart use is different, and more complex.

    Wires crossed here somewhat I feel.

  12. #12
    Serial Publisher silver trophy aspen's Avatar
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    Its not more complex. Looksmart does have more fields than Yahoo, being that they have "long category titles" and category descriptions in addition to what Yahoo has. They also have that numerical rankings editors can apply. But its still just an analysis of keywords with some places carrying more weight than others.
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  13. #13
    SitePoint Guru moonman's Avatar
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    I don't think we're gonna agree here Aspen. In your mind you're right, in my mind I'm right, so can we just leave it at that

  14. #14
    Serial Publisher silver trophy aspen's Avatar
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    I'm right. I edit at LookSmart, I've got lots of listings there. They don't spider your site.
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  15. #15
    SitePoint Wizard iTec's Avatar
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    Originally posted by moonman
    I don't think we're gonna agree here Aspen. In your mind you're right, in my mind I'm right, so can we just leave it at that
    just a tip, i dont think i have seen aspen say something wrong yet... and he is right on the looksmart being no more complex then Yahoo or DMOZ, they are all human edited directories, hence they all use a very similar algo... wheres google, ink have very different algos to the directories because they are search engines.

  16. #16
    SitePoint Guru moonman's Avatar
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    I know they don't spider your site.
    I too have listings on Looksmart. I don't edit there, but I do on Zeal.

    iTec, I'm saying what I've heard. It came from a man, I consider, to be a very good SEO. I don't know Aspen, he may be know more than me, he may not. Personally, I don't care.
    Last edited by moonman; Nov 28, 2001 at 10:40.

  17. #17
    Serial Publisher silver trophy aspen's Avatar
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    If you know they don't spider your site then why do you think they have a more complex algorithm?

    All they have to work with is what is in the listings, its literally impossible for them to have a more complex algorithm.

    Your search ranking is going to be based on keywords found in your listing. Thats the bottom line. Some keywords may be weighted more than others, the numerical ranking may come into play. Sites that were paid submissions or have been copyedited might get a small boost. But when it comes right down too it it is just keywords. Just like DMOZ and Yahoo.
    Chris Beasley - I publish content and ecommerce sites.
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  18. #18
    SitePoint Guru moonman's Avatar
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    Ok, I'm wrong.

  19. #19
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    moonman, its not a matter of being wrong or
    right. Aspen is just trying to fill you in.

    I am sure he is not sitting home saying
    nah nah nah nah I am right he is wrong.

    No we are her to help each other.


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