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  1. #1
    SitePoint Zealot thinkfuture's Avatar
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    Storytelling As Viral Marketing

    A lot of times, I get these inspirational stories from people on my email list who send it to hundreds of thier friends etc etc. Most of the time I don't read them but I guess some people do.

    Now, what if the story was a more or less true story which featured your website either slightly or prominently, where the inspirational angle was played up.

    Would the story have to true, or could it be apocryphal and still have the same effect?

    Do you think something like that would be effective and spread virally?

    thanks...chris
    Thanks...Chris
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  2. #2
    SitePoint Wizard iTec's Avatar
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    i see exactly what you are trying to do...

    I think it has the potential to work on the provision that it doesnt sound trashy and fake... however, i wouldnt make it directly about your site. id throw something in at the end about your site, even just a link.

    what i would be more likely to try is add a site description and link to your site at the bottom and then forward it out, you ever notice how when you receive them at the bottom there is normally 3 or 4 lines advertising hotmail and yahoo mail, thats because people dont edit the message they just send it out... try either method, you will only know if it works if you try it.

    just what ever you do! dont make it look like spam

  3. #3
    SitePoint Zealot thinkfuture's Avatar
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    Originally posted by iTec
    receive them at the bottom there is normally 3 or 4 lines advertising hotmail and yahoo mail, thats because people dont edit the message they just send it out... try either method, you will only know if it works if you try it.

    just what ever you do! dont make it look like spam
    Yeah, cool, if I threw a bunch of >>> in front it would look like it was forwarded with the original message....that might be a bit too deceptive though.

    thanks...chris
    Thanks...Chris
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  4. #4
    SitePoint Zealot easyrew's Avatar
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    Originally posted by thinkfuture


    Yeah, cool, if I threw a bunch of >>> in front it would look like it was forwarded with the original message....that might be a bit too deceptive though.
    Nah - wouldn't be too deceptive. I often click on links like that which are part of multi-forwarded emails (obviusly not Hotmail or MSN though). I guess I'm just curious.

    Rich
    If a man stands alone in the forest
    and there's no woman around to hear him,
    is he still wrong?
    w: www.EasyRew.com

  5. #5
    SitePoint Enthusiast scslawin's Avatar
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    This is exactly the sort of thing that viral marketing is made of. Let us know if you try it!


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