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  1. #1
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    Question Question for Gorilla Nation Publishers

    Hi everyone, this question is mainly for people who are with Gorilla Nation Media.

    I am currently considering entering into a contract with Gorilla Nation Media, and everything looks good except for one thing - the 12 month contract term.

    Has anyone managed to get an early termination clause inserted into their contract, or otherwise? I am just a little uneasy about entering into a deal for such a long time.

    Thank you!

  2. #2
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    I'm on an exclusive contract with them for insertion orders. From my understanding, exclusivity is required if you want to be taken seriously by GN (as in them selling your sites to clients) - it's worth it if you are in an area that they specialise in.

  3. #3
    SitePoint Wizard masm50's Avatar
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    I remember them being quite felxible with theyr contract while I was talking to them about representation. I actually got some very lucratuve direct buys at the same time so never actually ended up joining them, but just ask them.

    Tim

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    Thanks. Im not worried about exclusivity, more the 1 year term

  5. #5
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    There are plenty of good companies that will do non exclusive.... Ask around about various companies (ie, Vizi) and others that are very, very good and represent large sites.

    Best

  6. #6
    SitePoint Wizard OnlineGuide's Avatar
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    Unless they can guarantee a net cpm to you, I would tend not to go with an excl. deal. Tribal Fusion or Burst Media, maybe... But none of the other networks, in my opinion, are worth giving up exclusivity.
    The Online Guide

  7. #7
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    Quote Originally Posted by ViziMedia
    There are plenty of good companies that will do non exclusive.... Ask around about various companies (ie, Vizi) and others that are very, very good and represent large sites.

    Best
    haha no agenda here to promote your own service

    I know a lot of publishers that work with Gorilla Nation and from what I hear from them, they are a great company to work with when it comes to brand advertising. They are a very large rep. firm. Gorilla Nation sells your site directly and they don't sell you blindly like networks (tribal, valueclick, etc.)

    With that said, they work with very large sites and if you are in a category such as entertainment, lifestyle, woman, music...stuff like that, Gorilla Nation can do a great job.

    I have only heard good things about them especially when it comes to site that can receive brand.

  8. #8
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    Gorilla Nation is as shady as anyone out there. It is known that they placed the highest paid campaigns on the site they owned. For sites they represent, it usually get scraps unless it is a huge buy.

  9. #9
    SitePoint Wizard CLKeenan's Avatar
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    Quote Originally Posted by guitar_fans View Post
    Gorilla Nation is as shady as anyone out there. It is known that they placed the highest paid campaigns on the site they owned. For sites they represent, it usually get scraps unless it is a huge buy.
    Wow- what an ignorant thing to say. Where are you getting your info from? Seriously, you should really just keep quiet unless you can back up what you say with some facts.

    To set anyone else straight, Gorilla Nation should not even be considered an ad network as Tribal Fusion, ValueClick, Burst, etc are considered ad networks. Gorilla Nation is an ad representation agency that will utilize their sales team to bring in private ad deals specific to your site. They have no hidden agenda. When I got accepted to their network they doubled my revenue from the previous month when I had Tribal Fusion, Burst, ValueClick, Adsense, etc running in my chain.

    If you have any question about gorilla nation from a publishers perspective, send me a PM and I'll help you out.

  10. #10
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    I just joined GorillaNation and I have to say that I am shocked at the negative comments the firm has received on SP forums since 2004.

    All movie publishers I have talked to claim they will never change, as GN is that good. I finally got accepted and the targeted campaigns are awesome (except for the fact that they are tiny inventory).

    They let me default to TF and even GN's RON ads are effectively paying double that of Tribal (as far as I can tell anyway).

    I only been using them for a few days, so I was actually hoping for a thread like this, as I am curious how the firm has been working out for pubs in 2007.

    True on what you say GN not being TF or VC. They actually go out and sell your site to those doing media buys. very nice

    Will follow-up by the end of the month to let you know how things work out.

    On the one-year exclusive, they were pretty open with me on what I can default to. They said only certain ad firms but were open to negotiate others into the defaults. They communicate quick also, which goes against what other posts have been saying.

    Ryan

    *PM me if you have any real (meaning, you are still a GN pub) suggestions for working with GN.
    Upcoming Movies - Movie News. Updated Daily.
    Movie Trailers - Awesome trailer site. Nuff said.

  11. #11
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    Well then, let me ask you a question, how many sites that Gorilla Nation is representing is own and operated by Gorilla Nation? When a RFP come troughs what is the distribution of impression that is distributed among the sites, they are going to fill their own pockets first. Do some research, sounds like you have been around in the industry for a while now, ask you friends in the agency side of the business.


    Quote Originally Posted by CLKeenan View Post
    Wow- what an ignorant thing to say. Where are you getting your info from? Seriously, you should really just keep quiet unless you can back up what you say with some facts.

    To set anyone else straight, Gorilla Nation should not even be considered an ad network as Tribal Fusion, ValueClick, Burst, etc are considered ad networks. Gorilla Nation is an ad representation agency that will utilize their sales team to bring in private ad deals specific to your site. They have no hidden agenda. When I got accepted to their network they doubled my revenue from the previous month when I had Tribal Fusion, Burst, ValueClick, Adsense, etc running in my chain.

    If you have any question about gorilla nation from a publishers perspective, send me a PM and I'll help you out.

  12. #12
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    Gorilla Nation is an ad. rep. company. Their network of content sites is run as a separate entity these days (the name of which, I cannot remember). If your site is in a specific niche that they specialise in, is well known in the industry that you represent and has a lot of traffic, then you'll do well with them. Obviously, they'll pitch their own network with certain proposals, but ultimately, it's up to the advertiser to decide what they'll buy in to.

  13. #13
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    Quote Originally Posted by guitar_fans View Post
    Well then, let me ask you a question, how many sites that Gorilla Nation is representing is own and operated by Gorilla Nation? When a RFP come troughs what is the distribution of impression that is distributed among the sites, they are going to fill their own pockets first. Do some research, sounds like you have been around in the industry for a while now, ask you friends in the agency side of the business.
    I am not in the business of promoting other companies, but Gorilla Nation is a reputable company with amazing people. They work very close to all the movie companies and their CPMs are amazing. However, they are not an adnetwork, and shouldn't be considered as such.

    Best,
    Vizi Team
    Support | ViziDirect
    Rated as one of the top 5
    networks in the world
    according to Media Magazine.


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