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  1. #1
    SitePoint Zealot
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    X10 a dsiguise for something else?

    I have been meaning to say this for quiet some time now but I am sorta suspicious of the X10 company.

    I am suspicious because I don't see how a company that is selling cameras, can spend so much on advertising. I just don't see it happening.

    Personally, I think it maybe 1 of 2 things, it's either a statistics company being powered by giant to collect data on how, why, and where web users click.

    Or it's collecting data on our buying habits, I mean what if, it's just a way to get a cookie on your computer.

    I hope they don't sue me or anything I am just saying it seems odd for a company to be able to spend so much on advertising.
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  2. #2
    Pixels Matter! Jimknee's Avatar
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    I am baffled by those ads. The question I always ask is: Who is buying these cameras? And who would buy one of these cameras from *them*? (And you're right about the advertising expense.)


    If anyone has bought one of those X-10 cameras, tell us!

  3. #3
    + platinum's Avatar
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    It's a conspiricy! damm. They are trying to see if hot chicks on their advertising really pull in the customers

  4. #4
    One website at a time mmj's Avatar
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    Judging by the amount they spend on advertising, I'd say it probably works
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  5. #5
    SitePoint Wizard iTec's Avatar
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    id actually be surprised if it was costing them alot. the sites that they advertise are generally small sites and they are untargeted. im sure if they were putting them on larg portals it would be unfeasible for them to acheive the domination that they have.

    as a side note, i wouldnt care if they are collecting demographic info, i mean statistics arent going to kill me, especially when you are a 1 in 1 billion.

  6. #6
    SitePoint Guru hurtdidit's Avatar
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    Originally posted by iTec
    id actually be surprised if it was costing them alot. the sites that they advertise are generally small sites and they are untargeted.
    Is MSNBC a small site? They've had ads blanketing pretty much every large site out there, at one time or another. Definitely not targeted, but then who do you target for a product like that? Judging by their ads, my bet is they're targeting voyeurs!

    "A small group of thoughtful people could change the world.
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  7. #7
    SitePoint Wizard iTec's Avatar
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    well i dont go to msnbc, so i had no idea they were there...

    well all i can say is there must be ALOT of voyeurs in this world

    [QUAK EDIT] http://www.ecommercetimes.com/perl/story/11248.html
    good article
    [/QUAK EDIT]
    Last edited by iTec; Nov 15, 2001 at 08:31.

  8. #8
    SPF Lifer
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    X 10 advertisements spawn quite frequently on IGN.com, one of the Internet's largest gaming networks. I am skeptical about the whole idea. I mean, advertising is relatively expensive and I don't see how they can generate the funds to be so visible on the Internet -- are miniature cameras really selling that much?
    Last edited by mtgm; Nov 15, 2001 at 08:45.

  9. #9
    Prolific Blogger silver trophy Technosailor's Avatar
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    MSNBC isn't small and neither is Yahoo....or MSN....

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  10. #10
    Serial Publisher silver trophy aspen's Avatar
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    Yah I see x10 ads on portals more than on smaller sites.

    Anyways its just a very popular and very cheap camera. Comparable products are not wireless and in black and white for the same price. They sell a wireless color camera.

    As for who's buying them. Peeping toms, voyeurs, people who want to set up their own "Real World", people who use them for baby monitors or security reasons.
    Chris Beasley - I publish content and ecommerce sites.
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  11. #11
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    Actually, they make great security cameras, great for web shows, great for video conferencing, etc.

    They are solid cameras. We picked them out of the crowd before they did any advertising, and I've helped companies buy more then 100 of these cameras, and it's only gotten easier since the ads have become so prominent.

    In terms of what they've spent?

    20M/year advertising budget. Their sales have gone through teh roof and they are, get this, profitable.
    SVP Marketing, SoCast SRM
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  12. #12
    SitePoint Guru prequel's Avatar
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    they're probably buying advertising in huge bulk amounts (in the 10s of billions of impressions/month) and negotiating nice cheap ad rates on it

  13. #13
    SitePoint Wizard creole's Avatar
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    Jeremy...

    The link above quotes their sales as being 8.5 million with a 1.5 million loss in the 3rd quarter. Therefore they can't be spending 20m in ads.
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  14. #14
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
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    maybe I'm wrong, my figures were based upon remembrance from talking with one of their execs. Ah well, good on them if they can do it, 1.5M isn't that big of a loss all things considered and they've definitely built brand awareness if all they've spent is 8.5M.
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
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