SitePoint Sponsor

User Tag List

Results 1 to 2 of 2
  1. #1
    Non-Member
    Join Date
    Feb 2006
    Posts
    11
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    AdSense on Forums: Image Ads (CPM) vs. Text Ads (CPC)

    I administer a very large and popular forum (7 million monthly impressions and 500,000 monthly uniques) that has been exclusively using AdSense text ads. Although the forum is making a lot of money, the click-thru rate is low (as with most forums). Recently I saw this Google tutorial:

    http://services.google.com/adsense/b...es&medium=link

    that says that Google image ads are paid on a CPM basis instead of a CPC basis like the text ads. Has anyone tried this? If forums have horrible click-thru rates, wouldn't forum owners make a lot more money from CPM image ads instead of CPC text ads? Is there some kind of catch (ie. Google has almost no image advertisers so very few image ads actually show up)?

  2. #2
    SitePoint Enthusiast
    Join Date
    Jan 2002
    Posts
    86
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    from adsense help center:

    "Please note that the placement of CPM ads on your pages can affect the amount an advertiser pays for that impression. Placing your CPM ad units below the fold, or in an otherwise low-impact location, may result in lower earnings than if the ad unit was placed in a conspicuous location."

    so probably until you test, you can not guess what's best CPC or CPM.

    image ads you will find depending on your site's topic, indeed there are very
    few because minimal price for CPM for buyers is 2$/1000 views

    here it is some interesting article:
    http://www.jensense.com/archives/200...e_cpm_ads.html


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •