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Thread: Google Ad-Words

  1. #1
    SitePoint Zealot thinkfuture's Avatar
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    Google Ad-Words

    Not sure if this belongs here or not, but I'd like to get peoples feedback on Google Ad Words program. I tried it and I got very poor response, but others have tried it on these forums and have mentioned responses as high as 2.5%

    If you've had good or bad luck with Ad Words maybe you could share your experiences.

    thanks...chris
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    Chris,

    I received a 2.5% CTR for the words "website templates" and "web templates", which I think is fairly decent. Maybe it's even good, I don't know.

    I have no secrets or special methods to encourage clicks. I didn't even include hype words such as "free", I simply followed the directions Google gave me for best performance. If you haven't seen these tips, go to https://adwords.google.com/AdWords/tips.html and follow each step to the "T".

    Also, feel free to send me a PM with the details of your campaign. I'll be happy to review it and give you suggestions for better performance.

    Note: if your campaign is getting less than a 0.5% CTR, stop your campaign immediately. Create new ad copy and test again, repeat this procedure.
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  3. #3
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    I used Adwords some months ago for a site, the response wasn't great but since then that site has ranked higher with Google than similar sites I've got, with more quality links to them. It might be a coincidence but ........

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    I tried and got hardly 0.5% CTR. I spent more than US$750 and now I am think I totally wasted my money. Once I have some more money gathered I would use it once more. Now I am sure that I would be getting more than usual. Why? Since you asked because I have been keeping an eye on AdWords since a long time and I know what would work.


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    Ouch, why did you waste $750 on a 0.5% CTR? Before you start your next campaign, feel free to post your text ad here for review or send me a PM. You should be able to get a much better CTR with a different advertisement.
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    Well. I spent that about 6 Months back I spent it on www.cinewebs.com so never got even a inquiry or so.

    Maybe I will try sometime later



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    SitePoint Co-founder Matt Mickiewicz's Avatar
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    Hey Guys!

    Here's the ads that I've tried so far on Google AdWords and the respective clickthrough rates:

    Learn PHP & MySQL
    New book shows you how to build a
    database-driven site from scratch.
    0.84%

    Program PHP & MySQL
    "New book shows you the ins and
    outs of database-driven Websites."
    0.29%

    Program PHP & MySQL?
    If no, you learn how now with this
    new book and earn more $.
    0.55%

    New PHP & MySQL Book
    Find out how to build a database
    driven Website from scratch!
    0.44%

    Developers: Charge More
    Upgrade your skills by learning PHP
    and MySQL with this new book!
    0.28%

    Hot PHP & MySQL Book
    Find out how to build a database
    driven Website from scratch!
    0.54%

    Killer PHP & MySQL Book
    Find out how to build a database
    driven Website from scratch!
    0.51%

    PHP & MySQL is Hot!
    Database Programmers are in demand.
    Upgrade your skills!
    1.14% (This ad is still running)

    Database-Driven Websites
    Learn how to create PHP & MySQL
    sites with this new book.
    1.4% (This ad is still running)
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    What exactly were you advertising? There's nothing at the site.

    Ok, let's have a quick tutorial here. Post everything about the AdWords campaign that you ran. We'll need the title you used, the description you used, and a list of keywords that you bought. We can then analyze what you did right and what you did wrong, and then create a successful campaign. You may not be interested in using AdWords anytime soon, but we can use the "mock campaign" as a campaign model for anyone interested.

    We can all use your mistakes to our advantage, including you.
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    Wow Matt,

    You were able to get some good results. Once when I run my ads also, I would post the results here too.

    Just need sometime to manage my budget


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    Matt, you don't have a clear call-to-action in any of those descriptions/campaigns. You might want to try something like:

    PHP & MySQL are Hot!
    Database Programmers are in demand.
    Upgrade your skills today!

    Also, what keywords is this ad running for? The keywords you buy are an extremely important variable.
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  11. #11
    SitePoint Zealot thinkfuture's Avatar
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    Hi Rudy: I sent you this via PM, but since Matt posted his maybe you all should see too:

    here is what I tried;

    campaign 1

    SwapSmarts
    Get advice! Ask 500+ experts on
    business, law, health, travel, etc

    keywords were:
    expert advice
    barter

    clickthrough was 0.24%

    campaign 2

    Swap your Smarts for CASH
    Trade your Knowledge Today
    Secure / Anonymous / Profitable

    keywords were

    Keyword barter
    Phrase "financial advice"
    Phrase "buying advice"

    clickthrough was 0.35%

    campaign 3

    Swap your Smarts for CASH
    Make real money answering questions
    on your favorite topics. Join Today

    Phrase ask the expert
    Phrase buying advice
    Phrase ask an expert
    Phrase trade advice
    Phrase barter knowledge
    Phrase trading advice
    Phrase barter advice
    Phrase trading knowledge
    Phrase selling advice
    Phrase buy advice
    Phrase trade knowledge
    Phrase sell advice
    Phrase expert database
    Phrase expert directory

    CTR was 0.58%

    Thank you all...
    Thanks...Chris
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  12. #12
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    I think you meant Ryan, but thats ok.

    Chris, you're going about your campaign all wrong. You started off in the right direction though, so let's build on that.

    First off, let's build a keyword list for your website:
    Knowledge
    Trade knowledge
    Expert
    Make money
    Barter
    Trade
    Sell knowledge

    This was just a brief list of ideas. Now you must analyze each keyword that you selected and try to figure out what the user would be looking for when they use the given keyword.

    Knowledge: odds are, this person is trying to find answers to questions.
    Trade knowledge: this person may be interested in making some money from their expert status.
    Expert: this could be anything! Automatically cross this word off your list.
    Make money: again, a very broad phrase. Could mean anything, cross it!
    Barter: same thing.
    Trade: likewise.
    Sell knowledge: this could definitely be an option.

    Do you see where I'm getting at here? If you're planning on buying some keywords, make them extremely targeted! Buy the best of the best. The more targeted the better (in most cases). Any general terms will be a complete waste of your money. Of the above keywords, I would try the phrase "sell knowledge" and "trade knowledge". Stay away from single keywords, they'll eat up your budget.

    Next, the title. You used "SwapSmarts" for your title. Why? That means absolutely nothing to me. I have no idea what your website is about. I'll never click your link!

    Message: create a title that will draw in clicks and is informative at the same time. Why not try "Sell Your Knowledge" or something similar.

    Description. This is crucial. This will give your potential visitors a very brief idea of what they'll find at your website. This must be very well thought out and extremely focused. Remember, you're trying to pull in people who are smart, "experts". Let's run with that idea.

    Description:
    Are you an expert?
    Answer questions, make cash!

    Edit: I almost forgot one very important thing. If your campaign is not yielding good results, change it! Try a new description, buy different keywords, change your title.

    I hope this helps some. I'm winded, need water.
    Last edited by RKuhle; Nov 14, 2001 at 13:21.
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  13. #13
    SitePoint Zealot thinkfuture's Avatar
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    Originally posted by RKuhle
    Of the above keywords, I would try the phrase "sell knowledge" and "trade knowledge". Stay away from single keywords, they'll eat up your budget.

    Description:
    Are you an expert?
    Answer questions, make cash!

    I like! Thanks for your help...

    How do you feel about the word knowledge: is it something that you think people would use when doing a search? Could it be too non-colloquial? I'll try them anyway since they are probably very targetted...

    I also want to come up with a way to target users of the service, and I'm having a lot of trouble there.

    thats where this ad came from

    SwapSmarts
    Get advice! Ask 500+ experts on
    business, law, health, travel, etc

    keywords were:
    expert advice
    barter

    would this be better:

    Looking for Answers?
    Get Them Now - Talk directly to
    900+ experts, 1000+ topics

    keywords:
    buy knowledge
    trade knowledge
    get answers
    ask question

    what do you think? Thanks again for all your help....
    Thanks...Chris
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    Originally posted by thinkfuture
    would this be better:

    Looking for Answers?
    Get Them Now - Talk directly to
    900+ experts, 1000+ topics

    keywords:
    buy knowledge
    trade knowledge
    get answers
    ask question

    what do you think? Thanks again for all your help....
    MUCH better, description wise. But I don't think your keywords will do much. I can't imagine someone typing "get answers" into Google, maybe I'm wrong.
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    SitePoint Zealot thinkfuture's Avatar
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    Originally posted by RKuhle

    MUCH better, description wise. But I don't think your keywords will do much. I can't imagine someone typing "get answers" into Google, maybe I'm wrong.
    The keyword estimates were zero bucks so I figured what the heck.

    I also added get help, which was $1.50 a day so it sounded good...

    thanks...chris
    Thanks...Chris
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    SitePoint Co-founder Matt Mickiewicz's Avatar
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    Originally posted by RKuhle
    Matt, you don't have a clear call-to-action in any of those descriptions/campaigns. You might want to try something like:

    PHP & MySQL are Hot!
    Database Programmers are in demand.
    Upgrade your skills today!

    Also, what keywords is this ad running for? The keywords you buy are an extremely important variable.
    Here's the keyword list (exact query matching):

    database development
    database programming
    database programming tutorial
    database tutorial
    learn php
    mysql database
    mysql development
    mysql manual
    mysql php
    mysql tutorial
    php 3
    php 4
    php manual
    php mysql
    php mysql tutorial
    php programming
    php tutorial
    program php
    tutorial database design
    tutorial mysql
    web database
    web database software
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    SitePoint Zealot thinkfuture's Avatar
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    Originally posted by RKuhle

    MUCH better, description wise. But I don't think your keywords will do much. I can't imagine someone typing "get answers" into Google, maybe I'm wrong.
    Hi Ryan: Thak you so much for your help. I ran the new campaign and I've got over 2% so far.

    need help 2.51%
    trade knowledge 0%
    get answers 3.45%
    buy knowledge 0%
    ask a question 1.05%
    ask question 0%

    Total 2.05%

    I think I might dump "need help", but its giving me the most traffic 439 impressions 11 clickthroughs, where get answers is 29 impressions to 1 clickthough.

    what do you think?

    thanks...chris
    Thanks...Chris
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  18. #18
    SitePoint Zealot thinkfuture's Avatar
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    Originally posted by RKuhle
    above keywords, I would try the phrase "sell knowledge" and "trade knowledge". Stay away from
    Forget to mention:

    Its early days yet but I got 100% clickthrough on this one:

    Sell Your Knowledge
    Are you an expert?
    Answer questions, make cash

    with the phrase

    sell knowledge

    I also used give help, which dragged the CTR down to 14%.

    I've removed give help. Is it worth thinking up some more colloquial phrase than sell knowledge, or should I just stick with that. It looks pretty effective so far...

    thanks...chris
    Thanks...Chris
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  19. #19
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    Originally posted by thinkfuture

    Its early days yet but I got 100% clickthrough on this one:

    Sell Your Knowledge
    Are you an expert?
    Answer questions, make cash

    with the phrase

    sell knowledge
    Yeh, your CTR won't stay at 100%, so don't become discouraged when it drops down to normal rates. The 100% was just a chance happening.

    As to buying more keywords, it's up to you and your budget. I would stick with what you have for now to see how it goes. Feel free to experiment with words to find out what works and what doesn't. After a month or so of testing, you may consider buying a few more words.
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  20. #20
    SitePoint Co-founder Matt Mickiewicz's Avatar
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    UPDATE!

    Here are the two top performing ads and how I changed them and the new results:


    PHP & MySQL is Hot!
    Database Programmers are in demand.
    Upgrade your skills!
    1.14%

    TO

    "PHP & MySQL Are Hot!"
    Database Programmers are in demand.
    Upgrade your skills today!
    0.63% (It dropped, I created a new ad replacing Are with is in the headline)

    -------------------------------

    Database-Driven Websites
    Learn how to create PHP & MySQL
    sites with this new book.
    1.4%

    TO

    Database-Driven Websites
    "Learn how to create PHP & MySQL
    sites with this new book now!"
    2.69% (wow!)
    Matt Mickiewicz - Co-Founder
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  21. #21
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    Nice to see such an improvement in your second advertisement Matt. Sometimes that extra "boost" can really pull in the clicks.
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  22. #22
    blonde.... Sarah's Avatar
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    hi,

    I was just looking at the google adwords and thought that I would see if SP had used it - so thanks for this.

    the only problem being is that whats best one adwords and one phrase to start and then move on... I have a very small company and need to get some more click through happening and this seems to suit.

    Anyway I ahve come up with an adword and wondered what you guys thought, the company sells clothes for tall women (UK based) online store coming soon!!!

    anyway I thought:

    Is it long enough?
    clothes to suit taller women, get those ankles and trousers to meet!

    OR

    single, TALL and female?
    Need a slinky party dress that will reach the floor, buy now!

    phrase clothes for tall women (can't use for though)
    maybe women's tall clothes...

    any thoughts? seem to be lacking in ideas here

    Sarah
    Regular user

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    SitePoint Guru SWD's Avatar
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    hey guys! what keyword should I use for a lyrics site?
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    Here are the keywords which have the largest search count.

    922688 lyric
    404690 song lyric
    223793 music lyric
    71000 rap lyric
    58374 lyric search
    30470 lyric to song
    27516 usher lyric
    27281 system of a down lyric
    27161 backstreet boy lyric
    27111 n sync lyric
    22853 hip hop lyric


    The numbers before the keyword is the number of searches the term had.


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  25. #25
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    Originally posted by SWD
    hey guys! what keyword should I use for a lyrics site?
    I wouldn't advise you to "rent" any keywords unless you're already making a profit or you will be soon (ie, solid business plan.) If you select keywords and you aren't making profit, you'll burn a huge hole in your pocket, plus you'll be wasting valuable traffic. There are much cheaper ways to build traffic (SEO, reciprocal linking, PPC engines.)

    If you do, however, have a plan, be very selective of which keywords you choose. A keyword like "lyric" will cost you at least $9,000 a month, according to the numbers above (I haven't verified them, nor do I know if they're Google specific). A word such as "printable lyrics" will be much better on your pocket book and will create desirable results.
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