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  1. #1
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    Apr 2006
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    Google to offer "Cost-Per-Action" ads

    Google is currently testing a new ad model, the "cost-per-action" ads. Basically, the advertiser no longer gets charged for clicks, but rather when the clicks result to an action that the advertiser is seeking such as purchases, membership sign-ups, etc...

    I absolutely would love to sign up for this program as I would only be charged for traffic that turns into sale leads.

    The current Pay-Per-Click model is flawed as I believe there is too much fraud in this and advertisers such as myself are loosing a lot of money in fraudulent or useless clicks.

    What do you guys think? Would it cost too much to the advertiser?

    More on this can be found in this press release: http://www.prweb.com/releases/2006/6/prweb403094.htm

  2. #2
    SitePoint Wizard OnlineGuide's Avatar
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    Jul 2004
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    Your a little late to the party. This is already being discussed in this thread:
    http://www.sitepoint.com/forums/showthread.php?t=395448
    The Online Guide

  3. #3
    Night Elf silver trophybronze trophy Varelse's Avatar
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    Mar 2005
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    So let's keep the discussion in one place .
    This one gets closed.
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