Google is currently testing a new ad model, the "cost-per-action" ads. Basically, the advertiser no longer gets charged for clicks, but rather when the clicks result to an action that the advertiser is seeking such as purchases, membership sign-ups, etc...
I absolutely would love to sign up for this program as I would only be charged for traffic that turns into sale leads.
The current Pay-Per-Click model is flawed as I believe there is too much fraud in this and advertisers such as myself are loosing a lot of money in fraudulent or useless clicks.
What do you guys think? Would it cost too much to the advertiser?
So let's keep the discussion in one place .
This one gets closed.
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