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  1. #1
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    Advertising - no success yet...

    I've had absolutely no success with selling ad space on my site yet.

    We reach a very targetted audience, and feel that advertising our site would be a great benefit for advertisers.

    I've submitted my application to BURST! Media about 2 days ago, and I am still waiting for a response.

    What can I do to attract advertisers to the site? Do you know of any ad agencies that can help me sell my ad space? Any tips would be of help.

    Thanks for your help...I appreciate it!

  2. #2
    SitePoint Guru jkcity's Avatar
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    It woudl really depend on your traffic levels.

    You might want to check out the rhydium ad network which I think specialise in sites like yours.

    I am not sure if Ispelt its name right but I am sure some one here knows the correct way.

  3. #3
    SitePoint Wizard Lil_Red's Avatar
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    Originally posted by jkcity
    It woudl really depend on your traffic levels.

    You might want to check out the rhydium ad network which I think specialise in sites like yours.

    I am not sure if Ispelt its name right but I am sure some one here knows the correct way.
    One of the problems with Rydium is they pay Net120 which means you would end up waiting almost 5 months to get paid.

    I would suggest trying Fastclick, Valueclick, Adtegrity, ClickAgents to name a few. These are all reliable companies that pay on time.

  4. #4
    SitePoint Guru SWD's Avatar
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    people! DO YOU THINK i should use like Banner Exchange starting a page! to advertise a little bit and then take it off?
    Our Sites: Arcade Muffin | Viefex

  5. #5
    What's HTML?
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    Have you ever considered creating a product to sell from your website? Possibly a CD or a zip file with tutorials useful for beginner or expert computer users...
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here

  6. #6
    Not a post-script error?!! guysmy's Avatar
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    SWD, I think banner exchanges suck, they scare more people off then bring in traffic if you think about it.
    Adz degrade the quality of your site, unless it's very targeted.

    I have a guitar tab site and I used guitar www.guitartraffic.com to get things going. You would think that would work awesome since it is so targeted. Instead it slowed down the page and brought in next to nill hits.

    Unless you go big with Burst, advertising seems a waste of time.

    The best thing you can do is intergrate your content with your sponsors. Just look at what Sitepoint did with Expire Fish...they know their audience and it states relevant facts. (I actually like that ad)

    It's not a flashing "YOU JUST WON A FREE DOMAIN. CLICK HERE" type ad.

    I also didn't mind seeing kevin yank's book, since it almost intergrated itself with the content of the forums.

  7. #7
    Tenacious T Tyhe's Avatar
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    Banner exchanges have not been very profitable for me...
    I would not recommend it at all!
    That's all folks...

  8. #8
    How Much Money?
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    on the subject of banner exchanges they have never been sucsessful for anyone as there are so many cheats in the system it makes the real clicks that people privide worthless.

    Matthew taylor
    AutomatedLinks.com
    Boost your search engine ranking, by increasing your link Popularity,
    Dynamically.

  9. #9
    SitePoint Guru SWD's Avatar
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    ok! Im not going to used it! I was just asking!
    Our Sites: Arcade Muffin | Viefex

  10. #10
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    What type of web sites should I try to contact regarding my site's advertising opportunities? Is there any certain type of site which you feel would be most benefical to my site's visitors? http://www.computertim.com I'm kinda stuck for ideas here...

  11. #11
    SitePoint Guru SWD's Avatar
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    no ideas! United we stand!
    Our Sites: Arcade Muffin | Viefex

  12. #12
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    One of the biggest problems, it seems, is that I'm not targeting the right audience to gain advertisers.

    I've been doing some very heavy promotion through my site itself. (If you've seen my past newsletter sending, you'd know what I mean. ) I'm also running lots of banners and text links informing my site's visitors that advertising space is available at very low rates ($10/CPM).

    My site's (http://www.computertim.com) audience is basically computer beginners and intermediate users, generally not people in charge of making advertising decisions.

    That's not to say that I haven't contacted potential advertisers, as I have, and have not had one E-mail response. I'm really stuck here for ideas. If you've been successful in selling advertising, tips would be appreciated as well as info on how you got your advertisers (directly contacted them, they contacted you, etc.).

    Thanks again!...

  13. #13
    What's HTML?
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    Very low rates of $10CPM? Ick. You haven't been able to sell any advertising, correct? That should tell you something.

    Drop your rates significantly. Give away free sample campaigns. Give special discounts or offers to potential advertisers.

    Once the demand for your advertising increases, then you can raise your rates. Until then, you won't sell any advertising at $10CPM.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here

  14. #14
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    I'll drop the rate to $5/CPM for a while. I've just started giving away 1000 free banner impressions for advertisers to test out the great reporting features, and great click-thru results we provide.

    I just don't think that I'm targeting the right audience. I mean, my visitors are not the marketing director type, and I've tried contacting potential advertisers, with no luck so far.

  15. #15
    What's HTML?
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    Your audience is targeted fine, in fact it's a pretty good audience. People who know little about computers, seeking knowledge. So sell them the knowledge! Find companies who sell training courses, online courses, certifications, software, tip sheets, etc.

    Have you been paying attention to the news during this past year? Advertising rates have dropped considerably, so much that it's hard for many companies to cover their expenses with the revenue they generate, including me. Your rate of $5CPM is still wishful thinking. I'd be in heaven if I could get half of that.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here

  16. #16
    SitePoint Zealot ratestar's Avatar
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    Hi,

    I would suggest contacting companies like BrainBench, or companies that sell computer training.

    Dan
    Dan Ushman <dan@ratestar.net>
    Make Money or Advertise on dkAds Network - www.dkAds.com

    List your hosting company or find a web host on www.HostingCatalog.com

  17. #17
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    Haha

    Dude, $10 CPM is NOT low. That's incredibly high. Do you realize if I made $10 CPM on my banner ad impressions I would make more than $10,000 per month on just banners, not including popups, newsletter ads, etc? That would be incredible. I would without a doubt quit doing anything else in favor of just the net business.

    $5 CPM is way too much too. That's a total rip off for any company that isn't extremely targetted to your site. With click ratios of around 0.5% at best, you are looking at 5 clicks per 1,000 banners, so the person is paying $1 for every click?! That's worthless. Nobody would ever want to pay that much.

    Perhaps if it was very relevant to your site, more people would click, maybe you could even generate 20 to 25 clicks per 1,000 impressions. Then it could be worth $3 to $4 CPM, maybe.

    I am thinking of selling my own ad space, but if I did, I would sell at $1 CPM. I think that is quite reasonable and not a soul on earth could argue that's a high price. My banner ad company gets $2 to $3 CPMs, but they don't give me more than 45% of that, they don't sell more than 65% of my space, and they wait 4 months to pay me. So, I'd almost rather just do it myself I think.
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