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  1. #1
    Don't get too close, I bite! Nicky's Avatar
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    Should we be learning our promotion techniques from Microsoft?

    Taken from a list I am subscrinbed to:
    Microsoft is spending at least $250 million to market its new Windows XP
    operating system, which has gotten some good reviews, but also plenty of
    criticism from rivals who say it is designed to push smaller firms out of
    the Web software business. XP integrates features such as a media player and
    a chat application, two items that have been provided by third-party
    software firms before. Privacy advocates are also wary of the way XP allows
    users to update its software: To get a special activation number from
    Microsoft, consumers must
    provide the company with information about themselves and the configuration
    of their computer. Changing too much hardware in the machine could render XP
    useless. When the new operating system is installed, it also asks people to
    sign up for Microsoft's Passport service, a password collector and
    electronic organizer that some say is intended only to keep computer users
    well within Microsoft's computing world.


    Michael Robertson, the founder of MP3.com and one of the loudest voices in
    the fight between the music industry and file-sharing sites, plans to take
    on Microsoft with a new operating system of his own. The software, known as
    "Lindows," would combine the Unix-based Linux operating system with a
    graphical interface that looks like Windows, and a layer of translation code
    that would allow the OS to run both Windows
    and Linux programs. The Wall Street Journal reported that Robertson expects
    to ship the new OS early next year. It is expected to cost consumers $99,
    and the software will be designed to be downloaded, the Journal reported. A
    news release about Robertson's plans is available at Lindows.com.



    Richard A. Clarke, the adviser for cyber-security in the newly created
    Office of Homeland Security, wants the government to create a second
    Internet, called Govnet, that would allow federal agencies to operate in
    security. But he hasn't ignored the need for more coordinated protection of
    the current Internet, according to The Washington Post. Clarke is among
    those urging industry to create a "first alert" system that would
    disseminate information about cyber-attacks so businesses could avert
    further damage. Computer security experts said the main problem in creating
    such a system has been the same for years: Corporations generally don't
    trust each other, and they are reluctant to share cyber-security information
    with one another. The FBI is attempting to change that with a public-private
    group called Infragard that allows the anonymous sharing of information
    about attacks, the Post reported.

  2. #2
    Serial Publisher silver trophy aspen's Avatar
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    No... Microsoft is an abusive monopoly.

    and it sounds like Richard A. Clark doesn't know what he's talking about.
    Chris Beasley - I publish content and ecommerce sites.
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  3. #3
    What's HTML?
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    How is it an abusive monopoly? I don't like Microsoft anymore then the next guy, but bundling your software together isn't abusive, it's smart business. Why wouldn't they do it?
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
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  4. #4
    Don't get too close, I bite! Nicky's Avatar
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    Naming something "Lindows" sounds a bit stupid doesn't it?

  5. #5
    What's HTML?
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    Extremely, the product will probably flop anyway, and the name sure isn't helping.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
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  6. #6
    :) delemtri's Avatar
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    They could call it "Whinex."

  7. #7
    Team SitePoint AlexW's Avatar
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    I don't mind the name myself.

    I mean if you've got *one word* to tell a potential customer what your new product is and does, I throw out a friendly challenge to you to come up with another one at least as good ;-)

    It's pretty much in line with the names of a litany Windows friendly Linux distributions/emulators. Winux, Win4Lin, Wine, etc

    Of course that doesn't mean the OS won't stiff, but new OS's have been doing that for years. Even IBM with all it's resources couldn't get OS2 to really stick.
    Last edited by AlexW; Oct 28, 2001 at 20:56.
    Alex Walker
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  8. #8
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    Lindows? Ah, come on! Should win an award for cheesy name of the year...
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
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  9. #9
    Team SitePoint AlexW's Avatar
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    Cheesy? yes, no argument, but probably better than Winux, and certainly smoother than Win4Lin 3.0.

    'Stormix' is a great name for a company and a Linux OS but they're long gone. Progeny Linux is a nice name. Gone too.

    Maybe that little extra information in a cheesy title is enough to make a difference sometimes. Who knows?
    Alex Walker
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  10. #10
    Serial Publisher silver trophy aspen's Avatar
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    Originally posted by RKuhle
    How is it an abusive monopoly? I don't like Microsoft anymore then the next guy, but bundling your software together isn't abusive, it's smart business. Why wouldn't they do it?
    An abusive monopoly is one that uses its market dominance to push out other competitors.

    It may be smart business, to kill your competitor, but its not good for the consumer, which is why anti-trust laws were created.

    Just one, of many, examples is the MSN icon that you couldn't delete from the desktop on Win95
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
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