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  1. #1
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    Credit Cards for Ad Sales?

    I want to do "self-service" ad sales. Ad buyer chooses an ad package, fills out their credit card info, get's approved, uploads their ad, and it's automatically put into circulation...or some variation of that scenario.

    Ok, this is the part where you guys tell me that this script doesn't exist....or if it does it's waaay too costly.....

  2. #2
    Serial Publisher silver trophy aspen's Avatar
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    hehe.. funny you should ask this, Matt covered it in Today's tribune.

    Pay-Per-Clickthrough engines have thrived and multiplied
    because they allow small advertisers to spend money without
    the expensive involvement of sales reps.

    GoTo (now Overture, <shudder>) claims over 45,000 advertisers.
    Yahoo, on the other hand, has just 3,215.

    Phil Kaplan, the purveyor of F---edcompany.com, a site that
    reports on dying dot-coms, has a new idea in stock that'll
    capitalize on the idea.

    Not that Phil needs any more money -- the site is already
    pulling
    in more than $70,000 US per month according to News.com: pretty
    good for a two man operation. That will only increase with the
    upcoming launch of http://www.httpads.com/

    "When I first started F---edcompany.com in April of 2000, I was
    selling a lot of ads, making pretty good coin. Then the market
    totally died and I wasn't making anything from ads anymore...

    So I had an idea. Why not turn ads into more of an impulse
    thing? Set a relatively small minimum purchase price and let
    people buy ads automatically and instantly with their credit
    cards.

    I did it. My ad sales jumped. It worked, I'm making money from
    ads again."

    Being the capitalist that Phil (nickname "Pud") is, he decided
    to expand the idea. "I've solved the ad problem... being the
    greedy ******* I am, how can I make even *more* money from this
    discovery?

    Solution: make my ad program work such that other sites can use
    the same technology, and I just take a small cut of the
    action." In my opinion, that's a great idea. A cheap, easy to
    implement system like this is surely to be widely adopted by
    small to medium sized publishers.

    My question is, why haven't DoubleClick, ValueClick, BurstMedia
    and the other ad networks latched onto the idea? Isn't it their
    job to sell as much of their inventory as possible in order to
    maximize the earnings of the Publishers in the network?

    One savvy company, Weather.com certainly has latched onto the
    idea, this past week announcing that they will use Amazing
    Media's "do-it-yourself" ad campaign system.

    This should be interesting to watch.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
    My Blog|My Webmaster Forums

  3. #3
    What's HTML?
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    Not a bad idea, but are the campaigns reviewed before added to the circulation?
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here

  4. #4
    Non-Member jigga's Avatar
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    There are lots of scripts available for this... The best method however is just doing it yourself... If you can program it for your own personal needs, it's always going to be better than taking another script, unless that other script is close to what you want and would take you a long time to program, then it's generally better to go with a script, but now I'm just rambling...

  5. #5
    Serial Publisher silver trophy aspen's Avatar
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    I would assume the publisher has veto power.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
    My Blog|My Webmaster Forums

  6. #6
    SitePoint Enthusiast bstrawse's Avatar
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    Originally posted by jigga
    There are lots of scripts available for this... The best method however is just doing it yourself... If you can program it for your own personal needs, it's always going to be better than taking another script, unless that other script is close to what you want and would take you a long time to program, then it's generally better to go with a script, but now I'm just rambling...
    What script is already doing this? I'd like to take a peek

    Thanks,
    Bryan

  7. #7
    Non-Member jigga's Avatar
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    I don't have any bookmarked or anything, but I have seen some that are similar, maybe nothing exactly like what is being talked about, but very similar...

  8. #8
    SitePoint Evangelist
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    I would assume that anyone could set up a system like this with a script like adtention, and tack a CC processing bit on top..
    although that doesnt give the publisher power to select campaigns out of the box..i'm sure it could be done though.

    doesnt seem too difficult really. just the high server/bandwidth costs that would hinder it.

    actually..I may be looking at it the wrong way. thats a simple RON ad network.

    If its just a way of letting individuals sell and serve ads to their site, thats a little harder I would think. although, maybe not...

    maybe I was just rambling all the way through that!


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