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  1. #1
    Not a post-script error?!! guysmy's Avatar
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    Has anyone read Net Results .2??

    I want to get a web marketing book and this one seems to be the best. Any suggestions?? If you've read it, is it good??

    One thing is for sure, someone should review it for Sitepoint....Matt??

  2. #2
    Pixels Matter! Jimknee's Avatar
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    I haven't read it, but it looks good. Here is the author's site:

    http://www.x-summary.com/book/

    It doesn't look like he's keeping it up to date. The excerpts from his first book are dead links.

    -------------------------------------------
    Here's a quote from his site:

    "During the summer of 2001, we are featuring introductary recession-era discounts."
    ----------------------------------------------

    Here's an excerpt from one of his co-authors:

    http://www.digitrends.net/marketing/13637_15813.html
    Last edited by Jimknee; Oct 25, 2001 at 17:47.

  3. #3
    Non-Member jigga's Avatar
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    I have read a good chunk of it... it's a good book, however, it's really not all that solid. It has some good concepts and ideas, but overall it really isn't that good, because it talks about a lot of ideas that you could easily read here in the forums... it's nothing all that unique and that's what you really need... is the unique aspect of it all.. Marketing is more or less a mindset and a skill than it is something you can learn. You have to have a lot of business sense and a great vocabulary in order to market yourself effectively, especially if you're going after the big boys. You have to know how to think across the grain... and develop strategies that are very obvious forms of promotion, but at the same not so obvious... such as most people don't realize that posting in the forums for example is an effective form of promotions if you do it a lot and you learn a lot from it as well.. or even posting a signature in emails, those little things mean so much, you have to think of obvious stuff like that, and utilize as best as possible.


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