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Apr 17, 2006, 22:45 #1
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Five Great Reasons To Choose Email Marketing
Five Great Reasons To Choose Email Marketing - Dianne Fergusson (Email Appenders)
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.
So, Why Email Marketing?
1. Itís Inexpensive: Email marketing is an affordable way to stretch a tight marketing budget - and whose arenít these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
2. Itís Effective: Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
i. Increasing sales
ii. Driving traffic
iii. Building Loyalty
3. Itís Immediate: Email marketing generates an immediate response. The call to action is clear: ďClick here to take advantage of this offerĒ, or ďto learn more about this serviceĒ. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
4. Itís Targeted: You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
5. Itís Easy: There is Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.
It is time to put email marketing to work for your business!!!