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  1. #1
    SitePoint Member
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    steps to do a e-newsletter....

    Hi....anyone knows how to do a e-newsletter from the scratch...from subscribing from the website, to the backend engine and the end result to those that subscribe the e-newsletter.....

    from the lost sheep.....
    signature

  2. #2
    HI silver trophy Silverado4x4's Avatar
    Join Date
    Jan 2001
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    USA
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    Well first of all you'll need a software. If you want a free remotely hosted script, you can try:

    http://www.topica.com
    http://www.yourmailinglistprovider.com
    http://www.yahoo.com (Yahoo Groups, not sure where it's located)

    Each has it's own pros and cons. The cons outweigh the pros, and you get what you pay for.

    For paid, high quality, remotely hosted scripts, you can try:

    http://www.postmastergeneral.com or
    http://www.netatlantic.com (this is what I use)

    For scripts you can host on your own, you can try any of these scripts (both paid and free):
    MySQL & PHP:
    http://www.hotscripts.com/PHP/Script...List_Managers/

    Perl:
    http://www.hotscripts.com/Perl/Scrip...List_Managers/

    ASP:
    http://www.hotscripts.com/ASP/Script...List_Managers/

    Each should provide you with a subscribe box to put on your website, a storage area for your subscribers, a way to subscribe, and unsubscribe, and most importantly a way to send out a newsletter or e-zine (e-zine = internet magazine).

    There are different types of subscribers you can have:

    (each one puts their e-mail address in a subscribe box and presses submit)
    -Ones that haven't confirmed they would like to join your newsletter (lower quality, but easier to get a lot)

    -Ones that have confirmed either by e-mail or by a link that they would like to join your newsletter (a good ratio is about 50% confirmation, which means 50% of the people who show interest will confirm; higher quality, worth more)

    That is all I can think of off the top of my head.

    In every newsletter you send out you should have:
    -An unsubscribe link, and a subscribe link (so people who forward on to their friends, their friends will know how to subscribe)
    -Ads (I'd say up to 5 if the newsletter is long, 3 if it's regular size. It's all up to you; to make profits and to cover server costs, or list costs if you're paying for list hosting)
    -A recommendation to forward the newsletter in its entirety to their friends (some people have to be told to do so, and this is also a good reminder to them)

    Also try to keep a good connection with your readers by having an introduction message, commentary along the way, contests, giveaways, etc.

    To pick out ads, go to the Affiliate Programs forum here at SitePoint and read reviews about them, see what works, what doesn't, etc. and most importantly test, test, test, test, test, test, and do even more tests. The only way to find out what works for you is to either:

    -test or
    -have them fill out a survey of various questions, and then test different programs that are based on that criteria.

    The best of luck to you! E-mail me or post a reply here if you have any more questions.
    Last edited by Silverado4x4; Oct 13, 2001 at 12:19.

  3. #3
    SitePoint Member
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    Or you can try www.bravenet.com


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