SitePoint Sponsor

User Tag List

Results 1 to 5 of 5
  1. #1
    SitePoint Addict LiveTronix's Avatar
    Join Date
    Sep 2001
    Location
    Vancouver
    Posts
    370
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Promotion ideas!

    Hey everyone!
    With a partner I've recently started a software company our orders started off ok from the start but I'd like to discuss some ideas to increase the orders. We started this company with a 0 dollar budget, the people who say you need money to start a company are wrong.

    Anyone have ideas or real experience that has worked for them, I've done all the search engine stuff, and the basics.

    Thanks in advance!

  2. #2
    What's HTML?
    Join Date
    May 2001
    Location
    San Diego, CA
    Posts
    1,701
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    What exactly have you done as far as the "basics" are concerned?

    Print up some business cards and hand them out to everyone you know, even to people you don't know. Tell them who you are, what you do, and what your product can do for them.

    Create a brochure that outlines your business, your products, your mission and any specific skills you excel at, and don't forget to include your web address. Take this brochure and hand it out to any potential clients.

    Cold call. Call up people and businesses that you can help. Do NOT start out with a sales pitch. Tell them who you are, what you do, and ask them "at what address could I send more information to?" Don't ask a "yes" or "no" question. Once you have their address, send literature about your business, sample products, and the compelling brochure you created above.

    Network. Make new friends and acquaintances. Meet their friends. Join different clubs in the area and get involved. Church groups, school and college functions, Chamber of Commerce, etc.

    The list is endless of possible promotion strategies. Why don't you give us more information on what has or hasn't worked for your business. With that information, it will be much easier to develop a plan for your success.

    Good luck!
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here

  3. #3
    ********* Addict jaiem's Avatar
    Join Date
    Dec 2000
    Location
    New York, USA
    Posts
    1,006
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Money helps in terms of being able to buy ad space, on or off line. You can do it with zip but it's that much harder.
    Ocean View Host - Affordable web hosting plans for any business.
    Modern Technology, Old Fashioned Value & Service!
    U.S. Merchant Services - Reliable merchant account services for all business!
    Quality People Providing A Quality Service!

  4. #4
    SitePoint Wizard silver trophy
    beley's Avatar
    Join Date
    May 2001
    Location
    LaGrange, Georgia
    Posts
    6,117
    Mentioned
    3 Post(s)
    Tagged
    0 Thread(s)
    Well, there are a LOT of things you can't do without money... like advertise. Sure, you can submit yourself to search engines and call people, but to get that 1/4 page ad in PC Magazine, you're going to have to cough up some dough!

    Here are a few things you can do to help increase your exposure:
    • Sponsor sites such as SitePoint, place banner ads on them
    • Join your local chamber of commerce & sponsor events locally
    • Get a booth at a software convention (you would get a LOT of exposure here since TV and press would also attend)
    • Direct mail and email marketing are very effective with a good campaign
    • Cold-calling and telemarketing
    • See if software stores would be interested in carrying your product
    • Put your software on Download.com and other download websites

  5. #5
    SitePoint Addict rush78's Avatar
    Join Date
    Aug 2001
    Location
    Egypt
    Posts
    253
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Hi

    If u have time for some reading try out these
    they've helped me personally get ideas

    http://web-source.net/website_promotion.htm

    Goodluck
    Glad to be BACK


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •