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Thread: Selling ad space PPC
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Sep 25, 2001, 14:01 #1SitePoint Zealot
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Selling ad space PPC
Im thinking about selling my ad space on a pay-per-click basis, whats a good rate to sell for? Topic is cycling.
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Sep 25, 2001, 14:46 #2SitePoint Co-founder
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Start by working out backwards.
What will your advertisers be selling? How much does it cost?
How much profit do they make from each sale (what's their margin?)
How many visitors do they need in order to make a sale? What's the lifetime value of a customer?Matt Mickiewicz - Co-Founder
SitePoint.com - Empowering Web Developers Since 1997
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