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  1. #1
    SitePoint Zealot
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    Selling ad space PPC

    Im thinking about selling my ad space on a pay-per-click basis, whats a good rate to sell for? Topic is cycling.

  2. #2
    SitePoint Co-founder Matt Mickiewicz's Avatar
    Join Date
    Jul 1999
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    Vancouver, Canada
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    Start by working out backwards.

    What will your advertisers be selling? How much does it cost?

    How much profit do they make from each sale (what's their margin?)

    How many visitors do they need in order to make a sale? What's the lifetime value of a customer?
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
    Follow me on Twitter.


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