SitePoint Sponsor

User Tag List

Results 1 to 16 of 16
  1. #1
    SitePoint Guru
    Join Date
    Nov 2000
    Posts
    741
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Buying advertising

    I want to buy some advertising from targetted sites, either as opt-ins or banner ads. But what puts me off is...

    1. The minimum advertising spend, which often runs into $1,000+

    2. The high cost per banner impression or opt-in.

    For example, techrepublic.com is a site I would like to advertise with. But the minimum run is 25,000 banner impressions at $80 CPM. I make that $2,000 as a test. That is a high risk for me to take.

    They offer a 20% discount for new advertisers on the above rates, but still, it is a huge risk for me.

    Any suggestions or how do you negotiate down a run or price?

    Jon

  2. #2
    SitePoint Wizard iTec's Avatar
    Join Date
    May 2001
    Location
    Sydney, Australia
    Posts
    2,243
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    figure out what rate you are willing to advertise at and then inform them. keep in mind that online advertising isnt bringing in the figures it once did.

    Article by lee Traupelread article
    Negotiate aggressively with media sources it's tough right now for on and offline publishers to generate advertising revenue, so they're being forced to consider any and all deals. Note the number of "house ads" being run by major portals like Yahoo and Internet.com. 20-30% of the banner ads and sponsorship buttons they currently run promote their own businesses.

  3. #3
    Serial Publisher silver trophy aspen's Avatar
    Join Date
    Aug 1999
    Location
    East Lansing, MI USA
    Posts
    12,937
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Try finding a smaller site(s) and deal directly with the site owner instead of an agency. An individual will often accept $100 as a minimum campaign cost or less.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
    My Blog|My Webmaster Forums

  4. #4
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
    Join Date
    Jun 2001
    Location
    Toronto, Canada
    Posts
    9,123
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    I completely agree. We do 3 month campaigns (100K impressions) for 100$ and this includes free advertising in any and all newsletters during that period and some extra advertising on different sites.

    edit: In essence, advertising no longer makes a site profitable, it covers operational expenses. If we expect it to do any more then that we are mistaken
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
    Twitter: @jeremywright

  5. #5
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
    Join Date
    Jun 2001
    Location
    Toronto, Canada
    Posts
    9,123
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    Out of curiosity, what types of sites are you looking to advertise on? I know a lot of webmasters in lots of different categories who would accept ad campaigns for between 50-250$.

    Many of these do tests for free of 1000 banners or what-not.
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
    Twitter: @jeremywright

  6. #6
    SitePoint Guru
    Join Date
    Nov 2000
    Posts
    741
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I'm looking for those either in an IT job, want to start their own computer consultancy or who would like to get into the IT industry.

    My product is at http://www.instantcomputerconsultant.com and is basically a one page sales letter.

    I have some banners to advertise and an affiliate program.

    But I need more traffic and I am prepared to pay for it, so long as the cost is reasonable. Or even joint venture.

    I just don't know where to find sites that cater low cost advertising in this area.

    How do I find them?

    (Your comments have been really useful so far.)

    Thanks,

    Jon

  7. #7
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
    Join Date
    Jun 2001
    Location
    Toronto, Canada
    Posts
    9,123
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    This may seem like an off-the-wall suggestion, but why not look into SitePoint's rates? They cater to the type of person you are looking for though not on as large a demographic as I'd personally recommend.

    Give me a few days and I'll see if I can come up with a list of sites that would be willing to advertise this product and you can pick and choose from there.
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
    Twitter: @jeremywright

  8. #8
    SitePoint Guru
    Join Date
    Nov 2000
    Posts
    741
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    That is very kind of you. Thanks.

    I want something more focused than sitepoint, in the categories suggested.

    Thanks,

    Jon

  9. #9
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
    Join Date
    Jun 2001
    Location
    Toronto, Canada
    Posts
    9,123
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    Yeah, if you don't hear from me by this time next week, drop me a line becuase I've probably forgotten to email you the list
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
    Twitter: @jeremywright

  10. #10
    SitePoint Co-founder Matt Mickiewicz's Avatar
    Join Date
    Jul 1999
    Location
    Vancouver, Canada
    Posts
    2,384
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    TechRepublic is not selling their space at $80 CPM I can tell you that. Maybe $10 CPM.... find an eager sales rep who needs to meet his monthly quota, try approaching them at the end of the month.
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
    Follow me on Twitter.

  11. #11
    SitePoint Guru
    Join Date
    Nov 2000
    Posts
    741
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Their media kit says $80...with a 20% discount for first time advertisers.

    Jon

  12. #12
    SitePoint Zealot PaulT's Avatar
    Join Date
    Feb 2000
    Location
    UK
    Posts
    140
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Your right Jon, but this simply isn't the case.

    Nobody pays the CPM price on the rate card, it simply doesn't happen... Offer them with a price and see what they say. Besides, 100,000 ads at $10 CPM is better than 100,000 unsold.

    I would agree with Matt that $10 CPM sounds more realistic.
    Paul Tomlinson
    SimRacingWorld Network - http://www.simracingworld.com
    SimRacingWorld - Advertise

  13. #13
    SitePoint Guru
    Join Date
    Nov 2000
    Posts
    741
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    That is very good news.

    Would you offer $8 CPM, with expectation of being negotiated up to $10 CPM? Or how should I play it?

    I don't even know how to word it as I am new at this!

    Jon

  14. #14
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
    Join Date
    Jun 2001
    Location
    Toronto, Canada
    Posts
    9,123
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    10$CPM is incredibly high...

    edit: In fact, even 1$CPM is "high" (ish) though it's acceptable to go as high as 3$CPM. 10$ had better be incredibly targeted and have insane click-through with quality traffic.
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
    Twitter: @jeremywright

  15. #15
    SitePoint Zealot drumminlogan's Avatar
    Join Date
    Jul 2001
    Location
    Washington
    Posts
    121
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Jeremy,

    Where do you advertise for that cheap? Most the place I look go as low as $5cpm and thats if you buy a bigillion(made up word) impressions! Thanks

    Logan

  16. #16
    SitePoint Wizard silver trophy Jeremy W.'s Avatar
    Join Date
    Jun 2001
    Location
    Toronto, Canada
    Posts
    9,123
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    fastclick and cj are both under 5$
    SVP Marketing, SoCast SRM
    Personal blog: Strategerize
    Twitter: @jeremywright


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •