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  1. #1
    SitePoint Wizard iTec's Avatar
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    Internet Advertising: Where Are We Now? (Fall 2001)

    has anybody here purchased this report?
    if you have was it worth the US$345 - US$295

    http://allnetresearch.internet.com/i...6921_1,00.html

    looks pretty darn expensive especially considering the table of contents is a little ordinary
    Abstract


    Executive Summary
    Background

    Brief History of Online Advertising


    It's Being Written as We Speak
    Reported Demise is Over Rated
    Analysis

    Internet Advertising: Where We Are Now


    Let's Get Digital
    The Upside of a Technology Downturn
    From Nix to Permanent Place in the Ad Mix
    Internet Advertising Abilities
    Direct-Response Advertising
    Urgent Marketing Communications
    The Branding Debate
    Closing Remarks
    Appendices


    Appendix I: Recommended Reading and Resources
    Methodology

    About the Publisher

  2. #2
    What's HTML?
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    I'm sure it's very valuable to the target market - brick and mortar companies looking to expand - don't know if it would be worthwhile to a free-lance developer though.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here

  3. #3
    SitePoint Enthusiast hilda's Avatar
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    A company I used to work for regularly purchased this type of reports.
    In retrospect, most of them were way off target in their projections.
    Also, a lot of the content was recycled from one report to the other.
    IMO they are worth the money these companies ask.
    Hilda Gonzalez
    ePerfect.net
    Web Hosting & Design

  4. #4
    SitePoint Enthusiast JohnInFl's Avatar
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    I would opt to go to Borders or Barns & Nobles first and buy a GREAT Internet Marketing book.

  5. #5
    What's HTML?
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    Originally posted by JohnInFl
    I would opt to go to Borders or Barns & Nobles first and buy a GREAT Internet Marketing book.
    Odds are, an Internet marketing book won't be as up-to-date as the report.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here


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