Can someone tell me the uses of the alt tag? I know it is used to give alternative text for an image or link, but is there a 'good' amount of words you should use?
I have seen on a website for a popular UK high-street shop an idea I thought was quite good from a sales point of view but not sure if it is a good idea from a coding POV.
They have an extensive description of what the customer will find in each category, not just the usual 5 or so words!
What do you think?
I am interested in your views.