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  1. #1
    SitePoint Zealot
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    Search engine research

    Does anyone know of some really good (recent) research reports or white papers that make a strong point for search engine optimization?

    Such as...
    -What % of surfers find websites through search engines?
    -What is the conversion rate for surfers who found websites through search engines?


    I'm looking for strong business numbers...

    Thanks

  2. #2
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    I'm not sure but you may find what you want over at Clickz.com ( http://www.clickz.com ) - This is one of my all-time favorite websites that I read every day, all about advertising. There are authors which write on SEO pretty often so try poking around the site or doing a search.

  3. #3
    SitePoint Zealot JK_Bowman's Avatar
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    http://goto.com/d/about/advertisers/slab.jhtml

    Studies show that comsumers are 5 times more likely to purchase goods or services as a result of finding a site through a search engine listing rather than a banner advertisement.

    That's a pretty dang good argument for SEO.

    Cheers!
    Editor, J.K. Bowman
    Spider-Food.net

  4. #4
    SitePoint Enthusiast
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    While all information is worth considering, you must consider the source as well Like GoTo is going to post anything negative about their service..

    As with anything look for other sources to confirm. I did a search at Google on Search Engine Statistics and found a bunch of others

  5. #5
    SitePoint Zealot
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    This may help a bit:

    http://www.wwwmetrics.com/

    I used the report for a paper in my final year of university, it's quite informative.

    Adam
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