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  1. #1
    SitePoint Evangelist
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    UK magazine advertising

    hi,

    i was thinking of advertising in a national UK magazine - I called them up, asked about their rate card..

    17,000 for 1 issue, full page.

    is that an average, normal figure?! it seems HUGE to me for just 1 ad in a weekly mag (TV listings)

    anyone had any experience with print based magazine adverts?

    thanks

  2. #2
    SitePoint Enthusiast Zonify's Avatar
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    I think that is way too high.. Did you get the demos for this magazine? How many people are subsrcibed? If 1 million or more are subsribed I would do it, otherwise I say no way!
    Aakshay Kripalani
    Marketing Director
    Zonify Advertising Network - http://www.zonify.com

  3. #3
    SitePoint Wizard Lil_Red's Avatar
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    You also want to consider placement in the magazine. Premium exposure spots are the back cover and inside front cover.

  4. #4
    SitePoint Evangelist
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    I kind of got scared off the whole concept of advertising in a magazine after getting that price..didn't bother to check any others out, or get any more details about it

    what sort of price would I be looking at? (I know it depends on the mag, audience, etc etc..but can anyone think up an average?)

    thanks

  5. #5
    SitePoint Enthusiast
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    The rules:

    Nobody pays the rate card rate

    One ad once does nothing; commitment to a larger number of insertions dramatically reduces prices.

    If they insist on advance payment, you can negotiate an even lower price.

    You have the Web, damn it. use it. You don't need a full page to get people interested. But a small fractional display ad - amybe 1/8 or 1/6 page. Run just a teaser (benefit-promise) headline and a URL. Run the URL to a subdomain jump page set with a message that plays off the headline and links to your main site.

    Or talk to a PR firm - that's a pretty good budget for them to work with, and enough to get coverage more than one place once.
    _____/\/\arty \/\/inston

  6. #6
    SitePoint Evangelist
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    im not aiming at web users. i'm aiming at everyone else, with the option of seeing more at the website..

    with the per order profit so low in my industry, I cant commit to multiple ads - I cant afford to run one

  7. #7
    SitePoint Guru jkcity's Avatar
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    Thats very expensive.

    Billboard advertising is pretty cheap but really the cheapest and best advertising in my opion is web advertising, In fact its the cheapest around by far.

  8. #8
    SitePoint Enthusiast
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    If you can't afford multiple ads, don't waste your money running one.
    _____/\/\arty \/\/inston

  9. #9
    SitePoint Guru SWD's Avatar
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    hey!

    I think that's kind of expensive too.


    I wouldn't do it! =/
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