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Thread: E-Zine Ads

  1. #1
    SitePoint Addict michaelwheaton's Avatar
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    E-Zine Ads

    I was just on a site that charges $0.25/CPM for a banner and $10/CMP for newsletter advertising. Are newsletter ads usually this much more expensive? What is a fair rate to pay for advertising in an e-zine? I know there is not a simple answer, but what do you think?

    Thanks,
    Michael

  2. #2
    What's HTML?
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    Not a simple answer at all. It depends on the demographics and quality of the content.

    What website is it? What's their traffic like (unique and page views)? What are the demographics? How many subscribers are on the newsletter? Is the newsletter a double opt-in list? What results have previous advertisers had with the website and newsletter?

    Those are just a few questions that need to be answered before anyone can begin to answer your question.
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  3. #3
    SitePoint Addict michaelwheaton's Avatar
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    I'm considering purchasing a daily jokes mailing list of about 50 000 subscribers. The audience is young adults, mostly between the ages of 16 and 26. There would be a single ad sent out in each mailing, so the advertiser would get about 50 000 impressions. So, what do you think is a fair CPM to charge?

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    Serial Publisher silver trophy aspen's Avatar
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    not very high, it doesn't sound very targetted. Unless of course you're a humor site.
    Chris Beasley - I publish content and ecommerce sites.
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  5. #5
    What's HTML?
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    Those demographics aren't very targeted, so you wouldn't be able to charge much. A friend of mine has a joke list of 75k and he charges around $.25-.50 CPM.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
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  6. #6
    SitePoint Addict michaelwheaton's Avatar
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    Thanks for the information. At $0.25/CPM I would make about $12.50 per mailing, and $25/mailing at $0.50/CPM. This is not great, but it isn't very targetted and I can't blame the advertisers. How would you suggest I go about getting advertisers? Should I go directly to the site owners or use affiliate links in the mailings?

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    I would do a little bit of both.

    To be honest, your mailing list will be a great traffic generator, you should use it as such. Create a few "fun pages" on your site, place links to a few related affiliate programs on your pages. Then in each of your joke issues, send out a link to your various fun pages.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
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