So, you're in the mood for buying a certain product. You fire up Google, type in the relevent keywords and find five or six sites that offer just what you're looking for. At first glance you have no idea which sells the best product (It's an obsucre product and you've not heard of any of the companies); so what makes you want to investigate a particular site further and exactly what factors play a decision in your to buy?
- Attractiveness of Design
- Price (Would higher or lower 'turn you on'?)
- Content (And if so, how much would you read?)
- Something else
Feel free to add your own factors. I'd be interested to hear your thoughts.