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  1. #1
    Xbox why have you forsaken me? moospot's Avatar
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    How can I increase my conversion rate?

    We are getting roughly 6000 visitors/day and getting bout 35-40 orders/day. this works out to roughly .65% of the site visitors buying.

    How can I bump this up?

  2. #2
    What's HTML?
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    More details please:

    What's your product?
    What's the price?
    What's the address of your sales page?
    Is all your traffic (6000) going to your sales page?
    In what mean are you making the sales? (Email, online order form, telephone, mail order)
    Who's your target audience?
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
    Get your website started for less than $20! Click Here

  3. #3
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    O.2-0.5% is an expected range.

    For software products, I think it's less than $1000 to go through Demoroom.com with a track record of roughly quintupling conversion rates.

    Conversion to purchase is a monetization issue (a topic on which I, not inexpensively, consult).
    _____/\/\arty \/\/inston

  4. #4
    Marketing Guru ;) Johan Malmberg's Avatar
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    What is demoroom.com?

  5. #5
    Xbox why have you forsaken me? moospot's Avatar
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    Originally posted by RKuhle
    More details please:

    What's your product?
    Shoes and Fragrances primarily. We are opening a clothing department soon.


    What's the price?
    Shoes run from $19.99 to $54.99
    Plus size shoes start at $39.99
    Fragrances vary from $2 to $100 depending on the fragrance.


    What's the address of your sales page?
    I don't have a clearly defined sales page as we sell products, not services. The front page is a container for the different areas of the site.


    Is all your traffic (6000) going to your sales page?
    Most of the 6000 are visiting the main page. There are a few others that visit to track their order and whatnot.


    In what mean are you making the sales? (Email, online order form, telephone, mail order)
    Online, mainly. We do get a few telephone orders every day (toll-free of course)


    Who's your target audience?
    My boss says everyone. But I say thats not quite right. Sure everyone has feet and they need shoes, but our site is tailored for "K-Mart" shoppers, if you will. People looking for discounts. Mostly women (who buy for their family) and people in lower income brackets (young people).

  6. #6
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    Johan - the http://www.demoroom.com site explains what they do. It's a very quick presentation evnue that walks visitors through a few slides that show & tell the basic functionality. You can pick up on the stats from the copy on the site.
    _____/\/\arty \/\/inston

  7. #7
    SitePoint Enthusiast jmjinks's Avatar
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    Not to say that finding new customers isn't important, but
    have you looked at possible ways to encourage those who have purchased to come back? If women are you target audience, you want to be in their bookmarks. Include an "Add To Favorites" link, so that they remember where they purchased from.

    Maybe even a newsletter. If you can encourage them to opt-in, and let them know about what specials you have going on, they are likely to come back and purchase if something catches their eye.
    Last edited by jmjinks; Aug 20, 2001 at 16:37.

  8. #8
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    Bryan Eisenberg's column on converting website traffic at ClickZ has a lot of excellent (free) advice on boosting your conversion rate:

    http://www.clickz.com/sales/traffic/

    Mark Brownlow
    http://www.KeepingtheKey.com


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