I was looking at the site called trafficology & they published a theory called the Holy Grail.
In it they said that some guy was using the banner exchange program and getting good response from his own banners, he had a good design and so fort, he was also getting a 1 to 1 exchange deal somewhere.
If youve read it you probably seen his theory that putting 30 banners on his home page would increase his own banners exposures to a certain rate that traffic would come flooding in forever.
The only problem is in reality you can't do that.
Who's the man?