Shampoo Maker -> Salon - > Salon's Users
A shampoo maker wants to have an online-newsletter generator for their clients (Salons) with a few templates for the shampoo makers client's to use and tell THEIR clients (Salon's Users) about special products from the Shampoo Maker. They would choose template, write message, import list, and send out the email.
The Shampoo Maker would have some sort of disclaimer saying that by submitting their list their clients (salon's Users) are being added to the shampoo Maker's mailing list.
So what sort of problems would this cause? I don't really like it, but its what they want. I don't know if any of the Salon's would have a 'do not share' agreement with their users, but I can see someone not reading the fine print and someone getting mad.
Are there any GOOD case studies on an email services that allow people to send emails through their service, and in turn, use those emails to send out something of their own? Is there ANY way to handle this without pissing a horde of people off?
Also if you have some case studies on what this is a bad bad bad idea I would love that too. I want to suggest an opt-in process where the users are invite only once to join to the mailing list, opposed to just straight signing them up. It would piss a lot less people off, and your list will be cleaner as well. However, they won't pay for that unless I can really communicate why this is a better idea.