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  1. #1
    SitePoint Zealot
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    Google Posts Profit

    http://dailynews.yahoo.com/h/nm/2001...ogle_dc_1.html

    Profit = less pressure to make money, more focus on user end.



    Adam
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  2. #2
    Serial Publisher silver trophy aspen's Avatar
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    thats great.
    Chris Beasley - I publish content and ecommerce sites.
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  3. #3
    Sports Publisher mjames's Avatar
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    That is great, indeed. It's always encouraging news to hear an Internet company make a profit in this day and age, and also because Google is my favorite search engine.

  4. #4
    You talkin to me? Anarchos's Avatar
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    Yeah that is good news, google is really one of my favorite internet companies. They have industry-leading technology, a great attitude, and a very usable website; I think they definitely deserve a profit.
    ck :: bringing chris to the masses.

  5. #5
    Wanna-be Apple nut silver trophy M. Johansson's Avatar
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    Google is THE site that I visit most, and the google toolbar is great! Google is definetly the best thingy on the internet, and I would be very sad if that was a business model that didn't work.
    Mattias Johansson
    Short, Swedish, Web Developer

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  6. #6
    What's HTML?
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    Congrats to Google!
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
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  7. #7
    SitePoint Addict Seer's Avatar
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    It's now my homepage.
    The blank one was getting a little bland anyway.
    Everything has been figured out, except how to live. - Jean-Paul Sartre (1905-1980)

  8. #8
    SitePoint Zealot
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    They're also very smart at making money. No banner ads.. and two different not-so-intrusive ways to advertise. Their AdWords program can drive some decent traffic..

    Adam
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  9. #9
    SitePoint Addict certify's Avatar
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    how good is their word ads? In terms of traffic..

    how much is it?
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  10. #10
    SitePoint Zealot
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    Adwords can cost as little as $25, but you pay by impression and not click-through. I can't speak for traffic the amounts range, but right now I'd say all our campaigns pull in a min. 2% CTR, some 3%.. extremely good.

    Adam
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  11. #11
    Serial Publisher silver trophy aspen's Avatar
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    a $25 CPM campaign with a 3% CTR results in a cost of 83.33 cents per visitor

    in contrast you can advertise on goto for as little as 5 cents a visitor.

    Not to say advertising on google is bad, but if you're paying that much per visitor you really need to be an ecommerce site and make a sale off it, that rate isn't feasible for content sites to pay.
    Chris Beasley - I publish content and ecommerce sites.
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  12. #12
    SitePoint Zealot honging's Avatar
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    yay! go google!

  13. #13
    Wanna-be Apple nut silver trophy M. Johansson's Avatar
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    I agree that google adwords are not too great compared to goto placement, even though they are great compared to banners. I would really like to advertise on google, but I belive the adwords need a little more prominent placing to be worth it.
    Mattias Johansson
    Short, Swedish, Web Developer

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