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  1. #1
    SitePoint Evangelist
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    clickxchange - difference between lead and click?

    hi,

    can anyone explain to me the difference between a lead and a click? (a sale is obvious )

    thanks

  2. #2
    Serial Publisher silver trophy aspen's Avatar
    Join Date
    Aug 1999
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    East Lansing, MI USA
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    a click is obvious, its a click on the link/banner/whatever to the website.

    a lead can mean the user buys something, signs up for something, joins a newsletter, registers, etc.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
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  3. #3
    SitePoint Enthusiast
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    The difference is being not paid and paid. Just joking... well sort of joking. I'm always a little cautious with the "lead" programs because there are many different ideas of what is a lead and they are all subject to the advertisers interpretation. I have an account with ClickXchange and yet I do wonder about their ablility to track leads and sales. I try to stay to only clicks with them. At least, everyone knows what a click is and it has least ability for an advertiser to cheat.
    Last edited by Jiminsd; Aug 12, 2001 at 10:00.


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