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View Poll Results: What are current click-through rates on buttons (120x60 125x125)

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  • less then 0.1%

    0 0%
  • 0.1-0.2

    4 30.77%
  • 0.2-0.4

    2 15.38%
  • 0.4-0.6

    2 15.38%
  • 0.6-0.8

    0 0%
  • 0.8-1

    4 30.77%
  • more than 1%

    1 7.69%
Results 1 to 10 of 10
  1. #1
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    Click-through rates

    Hey Everyone,
    What are current click-through rates on buttons (120x60 125x125)?
    Thank you.
    Alex Pantaler
    adcursor Advertising Network.
    Turn idle time into money.

  2. #2
    Serial Publisher silver trophy aspen's Avatar
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    One campaign 120x60

    Views: 35659

    Clicks: 31
    Chris Beasley - I publish content and ecommerce sites.
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  3. #3
    SitePoint Enthusiast Lihongjun's Avatar
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    Hi, man

    I have tried a Banner Exchange (468x60), CTR: 491:1
    Box Exchange (90x60), CTR: 406:1
    Button Exchange (88x31), CTR: 1574:1
    Text Exchange (Text), CTR: 144:1

    So I think you will understand that, text is the best way to promote your affiliate programs, the second is box.

    hope to help you

  4. #4
    Serial Publisher silver trophy aspen's Avatar
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    WHo is getting a 1% CTR on a button or cube?
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
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  5. #5
    SitePoint Enthusiast Lihongjun's Avatar
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    hi, aspen

    CTR 100:1 is impossible, it is the the rate from some banner exchange editor, they said it is possible, but you'd better do not believe it. my experience is correct, see my CTR rate!!!

    Banner Exchange (468x60), CTR: 491:1
    Box Exchange (90x60), CTR: 406:1
    Button Exchange (88x31), CTR: 1574:1
    Text Exchange (Text), CTR: 144:1

  6. #6
    Serial Publisher silver trophy aspen's Avatar
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    The poll is for cubes and buttons. Personally I get 2-3% CTR on full banners. But cube and button ads are completely different. I get .01 for those.
    Chris Beasley - I publish content and ecommerce sites.
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  7. #7
    SitePoint Enthusiast Lihongjun's Avatar
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    how do you do that? tell me your address and some tips, do you have a killing design?

  8. #8
    What's HTML?
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    A CTR of 1% is far from impossible.

    There are many factors due to under-performing banners: poor design (bad colors, no call to action, etc.), bad banner placement (below the fold, up to high, blends in with layout), and non-targeted advertising.

    You mentioned that your banner stats came from a banner exchange, that's more than likely your biggest problem. Banner exchanges are not targeted well, though they claim to be.

    Consider running an advertising campaign on a targeted website to find out your real CTR. Next, set up your own banner rotation by selecting a few similar websites. Track both incoming and outgoing traffic, plus pay close attention to the banners that work and the banners that don't. This will help you understand what your visitors click and what they simply ignore.
    Ryan Kuhle - A Proud Advisor - Got Questions? Just Ask!
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  9. #9
    ********* Callithumpian silver trophy freakysid's Avatar
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    Originally posted by Lihongjun
    how do you do that? tell me your address and some tips, do you have a killing design?
    Without speaking for Aspen, may I just observe that in general it comes down to your audience. How well do you know your audience? How targetable a demographic are they? If your advertising is targeted to the genuine interests of your audience - higher CTR. If your audience is in a demographic that is inclined to make online purchases - higher CTR.

  10. #10
    Serial Publisher silver trophy aspen's Avatar
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    If you're not getting 2-3% CTR on above the scroll full size banners I don't know what to say. I can't imagine not getting that rate. Its a combination of the site and the banner ad. Some sites get really low CTR (forums, things with excessive page reloads like am-I-hot-or-not sites, etc). And some banners have horrible CTRs too.

    However this post/poll is about cubes and buttons. Someone voted that they got over 1% ctr on those. That is what amazes me. So, who are you?
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
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