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  1. #1
    Xbox why have you forsaken me? moospot's Avatar
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    How can I boost International Traffic?

    My site has a serious dip in traffic between 1am and 9am EST. Our thoughts on increasing traffic in this time period would be promoting overseas in the European market. Does anyone have any ideas or experiences in building international traffic?

  2. #2
    Sports Publisher mjames's Avatar
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    My point of view is that all sites will experience drops in traffic during certain hours. To have high traffic all around, you'd have to change your site's focus to reach people from all around the world, not your target audience, which you should be focusing on. Just be concerned with the overall quantity and quality of your traffic, not when they come.

  3. #3
    Xbox why have you forsaken me? moospot's Avatar
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    Well, try telling that to my boss! LOL Lord knows, I've tried!
    I did talk him into doing some market research first. We are going to release a survey to all of our non-US shoppers to see why or why they wouldn't shop with us. I think they dont because of two major factors:

    1. Shipping costs
    2. Customs Problems

    We shall see (hopefully)

  4. #4
    SitePoint Wizard Lil_Red's Avatar
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    One big problem is most ad networks are not interested in international traffic. They don't like seeing a lot of traffic from Europe in the stats.

  5. #5
    SitePoint Addict dpickup's Avatar
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    I think it's only natural to expect some dips in traffic, I'm sure many (most?) Europeans and Asians do their browsing/shopping on sites that are more close to home. Language is a big barrier here, and so are as you mentioned, shipping costs and customs problems.

    Our software company has started getting more and more requests from international clients, particularly because our scripts have become listed in foreign language directories (through no effor of our own). This might be an avenue for you to look into. Again, though - language can be a problem here. I've gone to some of these sites hoping to get more of our scripts listed but even if I could figure out where the 'add a resource' link is on a Dutch website, I can't exactly translate the description text!

    Once we're dealing with foreign clients we can usually muddle through - it's getting them there in the first place that's difficult. I'm not suggesting you translate your whole site - but if you were to get some descriptions of your site in foreign languages listed in directories listing sites similar to yours you might see some increases.


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