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  1. #1
    SitePoint Member
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    Question question about exchanging links

    The company I currently work at has a SEO consultant working (part-time) on our main site. When it comes to exchanging links with other sites, he only wants them to link to us, and not give a link in return. The theory being that if we have links exiting our site, its bad for SEO/People will leave the site? I'm Thoughts or comments? Any would be appreciated! :-)

  2. #2
    SitePoint Addict
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    Nov 2004
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    What kind of site do you run? If it's an information website that gives more than it asks for that works. But, if you run an ecommerce site that only asks visitors to buy, then nobody will give you a link.

  3. #3
    SitePoint Member
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    Its a corporate site, but home security related.

  4. #4
    is craving 'the potato' slayerment's Avatar
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    Nov 2002
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    Scottsdale, Arizona, USA
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    He's right that links leaving your site leak out your own pagerank, but this can also piss off people linking to you so it depends on which one you think will be more beneficial in the long run - higher page rank with some people mad or lower page rank with others happy.

    This page has some examples that illustrate how this concept works: http://www.iprcom.com/papers/pagerank/

  5. #5
    SitePoint Guru SimonMc's Avatar
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    Apr 2002
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    If he only wants one way links then he should register with the many SEO friendly directories out there or he should buy links. If there is no budget to buy links then swapping is the only other solution as most people will not just link to you with a commercial website.

    Simon

  6. #6
    SitePoint Zealot
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    one-way links are for sure better than recip links. Directory submission is the way to go for one-way links


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