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  1. #1
    SitePoint Member sworks's Avatar
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    Measurement Tools for AdWords?

    Hi everyone,

    Just curious to see what you all are using to measure the effects of your adwords program (over and above the basic Google reporting and Excel spreadsheets of course). And yes, it should measure conversion as well (but not through the Google Conversion tool).
    I've used a variety of tools, but would like to see what else is out there.


    Cheers,

    Chris
    SEO, PPC, SE-PR

  2. #2
    SitePoint Wizard Nikolas's Avatar
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    phpAdsNew ( http://www.phpadsnew.com/ ) can keep statistics of adsense ads

  3. #3
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    Quote Originally Posted by Nikolas
    phpAdsNew ( http://www.phpadsnew.com/ ) can keep statistics of adsense ads
    Unfortunately this thread has nothing to do with AdSense.

    I'm currently using AdWatcher, but looking for alternatives. It does everything I need but I'm not happy with the interface (my reports are becoming very long as every old campaign is listed, I can't sort columns by ROI/CTR/whatever, etc).

  4. #4
    SitePoint Wizard Nikolas's Avatar
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    Oops! Sorry I allways mess these two programs.....

  5. #5
    Jeremy Maddock WealthStream's Avatar
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    I have found HyperTracker to be a fairly good ad tracking program. It has a free version, but you have to pay for a subscription if you want to measure conversions.
    -- Jeremy Maddock
    SEOMix.com - Search Engine Optimization Tips
    My Blog - Business, tech, and politics from a webmaster's perspective

  6. #6
    SitePoint Wizard silver trophy
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    There are a lot of great PPC tools, most of which are rather affordable either as services with monthly fees or upfront programs.

    On the high end (and generally not affordable but very, very robust) you have FireClick (www.fireclick.com), Urchin (www.urchin.com) and CoreMetrics (www.coremetrics.com), all of which have inbound link conversion tracking

    On the lower end here are a few of the many options:
    - AdWatcher (www.adwatcher.com) - Great Program!
    - PPCBidTracker (http://searchmarketingtools.com/ppc/ppcbidtracker.html)\
    - TrackingROI (http://www.trackingroi.com)
    - ClickTracks
    - WordTracker
    - PPCManagement (http://ppcmanagement.com/)
    - ROI Tracking Pro (http://www.roi-tracking-pro.com)
    - Ted S

  7. #7
    SitePoint Member sworks's Avatar
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    Thanks for the posts guys - personally, I have great expectations for Urchin under the Google ownership. Let's hope that they keep on improving the product. I also use multi-dimensional analysis (OLAP) tools that let me do graphical reports on the fly. Unfortunately, those tools out there are not geared toward AdWord stuff, they tend to be pricey as a result as well...

    Chris
    SearchingWorks
    SEO, PPC, SE-PR


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