SitePoint Sponsor

User Tag List

Results 1 to 14 of 14
  1. #1
    SitePoint Enthusiast mike7896's Avatar
    Join Date
    Jun 2004
    Location
    New Bedford, MA
    Posts
    70
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Top 10 or 20 on a single keyword?

    I have someone who would like to know how much it would cost to hire a firm to get their website to show up in the top 10 or 20 results when someone types the word "scallops". Is this even possible? Personally, I think they are asking too much. Do not interperet this post as a solicitation for services, but if what they are asking is even possible, does anyone know how much money it would cost? (Roughly)

  2. #2
    SitePoint Evangelist sysice's Avatar
    Join Date
    Oct 2004
    Location
    Hackettstown, NJ
    Posts
    418
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Buy the advertising to be in the top 5. Then work on getting them in the free listings.

    It would probably cost you between $500-$1000 a month to stay towards the top on the major search engines on just that search term, but you can get some exact figures by doing more research on adwords and overture.

  3. #3
    SitePoint Enthusiast mike7896's Avatar
    Join Date
    Jun 2004
    Location
    New Bedford, MA
    Posts
    70
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Buy the advertising to be in the top 5??? There are ad firms that will garuntee that kind of result???

  4. #4
    King of Paralysis by Analysis bronze trophy
    Join Date
    Jul 2004
    Location
    Ottawa, Canada
    Posts
    5,840
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Searches according to OV

    9672 scallop

    Number 7 spot in the sponsored listings 11 cents a click

    You can get on the first page of the listings (adwords) for a nickel a click (only 3 bidders on google and two are catchalls like ebay).

    Assuming a 10% clickthrough rate on adwords your client would be looking at approximately $50/month on adwords.

    The first page returned by google has 2 backlinks reported and is a PR 4.
    The second page returned by google has 12 backlinks reported and is a PR 5.

    Honestly, I would say that it would be very very easy to get them into the top 20 and not difficult at all to get them into the top 10 on google with number one being a definite possibility.

    Seeing as MSN is the easiest to game it would be possible to get those as well, and possibly yahoo too but it's hard to rank on all three of the biggies at the same time.

    You can get in touch with me if you want to discuss this further.

  5. #5
    SitePoint Wizard LiquidReflex's Avatar
    Join Date
    Aug 2003
    Location
    Minnesota
    Posts
    1,861
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by mike7896
    Buy the advertising to be in the top 5??? There are ad firms that will garuntee that kind of result???
    The advertising is different than the regular SE results. For example, if you are using Google you can bid on keywords to be listed in the "Sponsored Results" area. What sysice is saying is try one of the PPC (pay per click) services and bid on your keywords to get an Ad near the top of the list.

    I agree that trying a campaign like this would be a good idea, however, I don't think it should be your only solution. You should still work on improving your regular SEO so you can be higher on the organic side ... but maybe not requiring you to spend a lot on being on the very first page.

    Depending on your keywords and their popularity, it is near impossible to guarantee you will be at the top of any search engine. A company may give you this guarantee that they will get your site to #1 on multiple search engines ... but the trick is that they pick the keywords that "are best for you". You may want to be at the top for "scallops", but they may get you to the top using "New Jersey fresh giant scallops". This is great if there are a lot of people searching for specifically New Jersey giant scallops ... but perhaps only 25 people search that combo. What I'm trying to get at is many of the SEO firms out there will throw out the word "guarantee", but try to get past that and research exactly what they have done, what they are offering and how they are planning to get you to the top (you don't want them creating doorway pages or spamming you ... that may get you to the top today but blacklisted tomorrow).
    Kevin Hauge : Modern Leaf Design : Follow Us on Facebook
    Client Axis v.08 - client / project management script

  6. #6
    SitePoint Enthusiast mike7896's Avatar
    Join Date
    Jun 2004
    Location
    New Bedford, MA
    Posts
    70
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I don't understand most of what tke71709 posted.

  7. #7
    King of Paralysis by Analysis bronze trophy
    Join Date
    Jul 2004
    Location
    Ottawa, Canada
    Posts
    5,840
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Let me summarize in simple terms.

    Yes, it is possible for that particular term.

  8. #8
    SitePoint Enthusiast
    Join Date
    May 2005
    Posts
    43
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Short answer- No.

    Short answer- no.

    It is difficult for any services to guarantee any position in search engine for the majority of keyterms.

    It all depends on the difficulty of the keywords. No one can promise you to get "Cars" or "Mortgages" on the top 5 pages. However, if you're looking at keyphrases such as.... "Focal Segmental Glomerulonephritis".. then yes.

    But in my experience, most keyphrases that are desired to be in the top few pages are very very difficult to get to the top. Otherwise, why would anyone want a keyphrase at the top?

    Hope this helps!

  9. #9
    SitePoint Enthusiast auxic's Avatar
    Join Date
    May 2005
    Location
    Seattle
    Posts
    48
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    It is possible but I would tend to agree with liquid reflex that using a two word term at least would be more likely, such as "sea scallops". Using the power of link back text is something you should use. Include the word scallops in the link text used in link exchange. We have some unique articles on meta tags also that and what search spiders look for at www.auxic.com/fa.htm if you like. It will take time but if you decide on your target word or words and stick with it you'll have success.
    All Seattle Web Design Website Design and Promotions
    Frist Stop Shops Online Shopping Mall Online Store Promotions

  10. #10
    O Rly?? JakeJeck's Avatar
    Join Date
    Nov 2000
    Location
    Milwaukee
    Posts
    571
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    No one can guarantee anything when it comes to organic results.

    However with a brief look at the first 20 results it doesn't look overly competitive.

  11. #11
    SitePoint Enthusiast mike7896's Avatar
    Join Date
    Jun 2004
    Location
    New Bedford, MA
    Posts
    70
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Ok, so based on the responses I've gotten so far, it appears it is at the very least worth a try. Now, does anyone know how much a firm would charge to do it.

  12. #12
    King of Paralysis by Analysis bronze trophy
    Join Date
    Jul 2004
    Location
    Ottawa, Canada
    Posts
    5,840
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    E-mail a few SEO firms and ask, that is the only way to know for sure. Like I said earlier, it's a non-competitive term so it shouldn't be as ridiculous as something like "mortgage" or "casino".

    I doubt you would even need a maintenance contract for that term.

  13. #13
    SitePoint Member
    Join Date
    Jun 2005
    Posts
    17
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    The cost for seo depends on the quality of work. Some firms charge a few hundreds on a monthly basis for optimizing specific numbers of pages and keyword while others charge thousands of dollars.
    Why donít you consider pay per click advertisement which can bring faster results?

  14. #14
    SitePoint Wizard silver trophy
    Join Date
    Aug 2003
    Location
    Southern California
    Posts
    4,686
    Mentioned
    19 Post(s)
    Tagged
    0 Thread(s)
    If you are interesting in securing top natural search placements (what spot will vary by day as they tend to jump around) for major words you are looking at several thousand dollars a month for a trusted, reliable SEO firm. Ultimately you should be considering both natural and paid search placements. Natural gets a volume of traffic that paid can't touch but paid is guaranteed. Combined they give you maximum exposure and insure your results. Paid alone is simply missing out on the cheaper piece of the pie and natural alone is too volatile.


    Of course all the money in the world won't buy you good results if you are unable to work with the firm to optimize your site, add content and take the other steps necessary to get the spiders to give you more weight. This tends to be a problem for companies with overloaded/ understaffed IT and web departments who want good results but can't make the necessary changes to their user system, link structure or who just don't have a lot of pages in the first place.
    - Ted S


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •