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Thread: CPM vs CPC

  1. #1
    SitePoint Guru menuserve's Avatar
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    CPM vs CPC

    ok.... i'm running CPM advertising currently through Casale and Burst...

    is there much to gain by running some CPC with google adsense instead?

  2. #2
    SitePoint Addict
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    yes....usually you can do better with adsense...especially if it is for your menu sites

  3. #3
    SitePoint Evangelist davesplace1's Avatar
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    CPC can make a lot more than CPM ads on the right sites. It all depends of the ads and your click thur rate. CPM ads still make more on some sites. Try them both and see what makes you the most. AdSense is a great network.

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    SitePoint Guru RevenuePilot's Avatar
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    I think the best way to answer your question is to track ROI from all your campaigns and at the end of the day see which one works the best for your site!

  5. #5
    Massimiliano Bruno Giordano sid egg's Avatar
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    Quote Originally Posted by RevenuePilot
    I think the best way to answer your question is to track ROI from all your campaigns and at the end of the day see which one works the best for your site!
    GamesLib.com - the slickest, most complete and
    easily navigatible flash games site on the web.

  6. #6
    Jeremy Maddock WealthStream's Avatar
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    A highly targeted niche site will almost certainly do better with CPC ads, but CPM ads can be more profitable on more general sites. Try using both, and see how well they do. That's the only way you can tell for sure. Keep in mind that some pages may show different results than others, and you may wish to reflect this in your choice of ads.
    -- Jeremy Maddock
    SEOMix.com - Search Engine Optimization Tips
    My Blog - Business, tech, and politics from a webmaster's perspective


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